Mumbai: 9X Media’s Bollywood music channel 9X Jalwa expanded its reach with placement on state-owned free direct-to-home service, DD Free Dish. 9X Jalwa can be viewed on DD Free Dish at LCN #64.
Nitin Sharma, Executive Vice-President, Distribution, 9X Media, said, “We are pleased that 9X Jalwa will now be widely available across a large number of households through DD Free Dish. The subscribers of DD Free Dish can now enjoy their daily dose of hit Bollywood songs which are aired on 9X Jalwa. The Channel has received a fantastic response from the viewers since the very beginning making 9X Jalwa one of the most preferred channels for all-time hit Bollywood music.”
9X Jalwa Programming Head, Abbas Syed said, “The music curation and the special programming of Jalwa are targeted towards the young music lovers. We are very excited to have Jalwa on DD Free Dish and have put together some special music blocks and also reintroduced the popular and funny animated characters – Halkat Sawaal that our audiences can enjoy, have a good laugh while being safe at home during this lockdown period. Music has the power to heal and lift the spirits and our endeavor would be to do just that!”
Launched on February 25, 2012, 9X Jalwa has a strong social media connection across all the digital platforms. The channel is widely available across cable networks, direct-to-home platforms as well as OTT platforms.