Wednesday, June 18, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

MX Player enables users to stream HD video with 50+% lower data usage with H.266

by MN4U Bureau
June 15, 2021
in Featured, OTT
Reading Time: 2 mins read
A A
MX Player features as a 'Great Place to Work' for the second consecutive year
Share Share ShareShare

Online video consumption in India has grown exponentially, accounting for 80% of consumer internet traffic. But the user experience continues to remain highly dependent on data usage and network speed. MX Player, India’s entertainment super-app with over 200 million Monthly Active Users has become the first OTT platform to upgrade it’s video encoding & compression technology to H.266 (Versatile Video Coding) that slashes data usage for streaming videos by more than half. MX Player as well as MX TakaTak users will be the first in the world to experience the benefits of H.266, enabling them to consume higher quality HD video streams with significantly less data consumption.

ADVERTISEMENT

With H.266, MX Player users will be able to stream more content with less data and network bandwidth – video streams will load faster and buffer less since they require only half (or less) the data it would need otherwise. H.266/VVC is the world’s most advanced video codec designed to succeed H.264/AVC and H.265/HEVC used by most of the streaming video services worldwide today. Unlike its competitors, the H.266 upgrade makes MX Player the first OTT platform in the world to deploy this technology.

Karan Bedi
Karan Bedi

Karan Bedi, CEO, MX Player and MX TakaTak said, “Video consumption dominates internet usage wherever you go across India, but the quality of experience deteriorates in areas with inconsistent data networks. The new standard is an opportunity for MX Player to give millions of users, regardless of where they are, an exceptional streaming experience that allows them to consume content the way content creators intended: faster loading, buffering-free, and true-to-life HD quality.”

Sidd Mantri
Sidd Mantri

Sidd Mantri, SVP Product, MX Player further added, “At MX Player, the future is now. We relentlessly focus on raising the customer experience bar for Indian users. We were amongst the 1st few OTTs to deploy AV1 that reduced data consumption by 20-30% compared to H.265. With H.266, we are taking it to the next level. H.266 offers the most advanced video compression standard available in the world and reduces data usage by more than 50%. Many users in India live on daily data consumption caps, so with H.266 they can watch more as well as watch better on MX Player.”

Tags: Karan BediMX PlayerSidd Mantri MX Player

RECENT POSTS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of...

Read more
Z5 elevates Lloyd Xavier as Business Head for Tamil & Malayalam and Senior Vice President – South Marketing
OTT

Z5 elevates Lloyd Xavier as Business Head for Tamil & Malayalam and Senior Vice President – South Marketing

June 16, 2025
0

Hyderabad: In a strategic move aimed at strengthening its regional content leadership, Z5 (formerly ZEE5) has elevated Lloyd Xavier to...

Read more
Hungama OTT’s Judwaa Jaal Spins a Sinister Web of Identity and Intrigue
OTT

Hungama OTT’s Judwaa Jaal Spins a Sinister Web of Identity and Intrigue

June 14, 2025
0

Mumbai: Hungama OTT has announced the launch of its latest original series, Judwaa Jaal, an intense, whodunit crime thriller that...

Read more
‘The Lions’ Den’ set to inspire Indian Entrepreneurs from June 14 on DD National and WAVES OTT
OTT

‘The Lions’ Den’ set to inspire Indian Entrepreneurs from June 14 on DD National and WAVES OTT

June 12, 2025
0

New Delhi: The Lions’ Den, a high-stakes business reality show that brings together innovation, investment, and inspiration, will premiere on...

Read more
KUHUDI premieres on AAO NXT on June 14, 2025, showcasing a courtroom drama on parental alienation
OTT

KUHUDI premieres on AAO NXT on June 14, 2025, showcasing a courtroom drama on parental alienation

June 10, 2025
0

Mumbai: AAO NXT has announced the worldwide digital premiere of its much-anticipated courtroom drama KUHUDI, set to stream exclusively on...

Read more
Flick TV gets $2.3M backing from Stellaris to scale premium Short-Form Content
OTT

Flick TV gets $2.3M backing from Stellaris to scale premium Short-Form Content

June 10, 2025
0

Mumbai: Flick TV, a mobile-first micro-drama OTT platform, has secured $2.3 million in seed funding led by Stellaris Venture Partners,...

Read more

LATEST NEWS

Liminal Custody appoints Aanandita Bhatnagar and Arnab Das in key roles

Liminal Custody appoints Aanandita Bhatnagar and Arnab Das in key roles

June 18, 2025
India adds 16 more Shortlists on Day Two at Cannes Lions 2025

India’s Medal Count Rises to 12 on Day 2 of Cannes Lions 2025, But Momentum Slows

June 18, 2025

ANALYSIS

Streaming Notches a Record 44.8% of Total TV Usage in May: Nielsen’s monthly report of The Gauge
Analysis

Streaming notches a record 44.8% of total TV usage in May: Nielsen’s monthly report of The Gauge

June 18, 2025
0

Mumbai: Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of...

PEOPLE

Honasa Consumer names Yatish Bhargava as Chief Business Officer
People

Honasa Consumer names Yatish Bhargava as Chief Business Officer

June 18, 2025
0

Mumbai: Honasa Consumer Limited, the parent company of Mamaearth, The Derma Co., Aqualogica, BBlunt, Dr. Sheth’s, and Staze Beauty, has...

MARKETING

Liminal Custody appoints Aanandita Bhatnagar and Arnab Das in key roles
Marketing

Liminal Custody appoints Aanandita Bhatnagar and Arnab Das in key roles

June 18, 2025
0

Bangalore: Liminal Custody, a leading name in digital asset custody and wallet infrastructure, has announced two significant leadership appointments to...

Subscribe to Newsletters

ADVERTISING

Shubhranshu Singh joins Inaugural Board of the Effie LIONS Foundation
Advertising

Shubhranshu Singh joins Inaugural Board of the Effie LIONS Foundation

June 17, 2025
0

New York: Shubhranshu Singh, currently serving as the Global Chief Marketing Officer at Tata Motors Commercial Vehicles, has been appointed...

PRINT

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement
Print

Thane Vaibhav and Ekatva Group launch New Hyper-Local Business Supplement

June 4, 2025
0

Mumbai: In a powerful collaboration that underscores Thane’s rising prominence as a business hub, leading Marathi daily Thane Vaibhav and...

AUTHOR'S CORNER

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era
Authors Corner

From Wordsmiths to Promptsmiths: How Indian Agencies Are Redefining Creative Roles in the AI Era

June 18, 2025
0

India's advertising and content creation landscape has always thrived on the power of human storytelling. From jingles that lingered in...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Honasa Consumer names Yatish Bhargava as Chief Business Officer

Honasa Consumer names Yatish Bhargava as Chief Business Officer

June 18, 2025
Liminal Custody appoints Aanandita Bhatnagar and Arnab Das in key roles

Liminal Custody appoints Aanandita Bhatnagar and Arnab Das in key roles

June 18, 2025
India adds 16 more Shortlists on Day Two at Cannes Lions 2025

India’s Medal Count Rises to 12 on Day 2 of Cannes Lions 2025, But Momentum Slows

June 18, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.