Saturday, April 1, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Myntra adds Samantha’s fashion brand, ‘Saaki’ to its portfolio of celebrity-owned brands

by MN4U Bureau
May 2, 2022
in Featured, Marketing
Reading Time: 2 mins read
A A
Myntra adds Samantha’s fashion brand, ‘Saaki’ to its portfolio of celebrity-owned brands
Share Share ShareShare

Bengaluru: Myntra on-boards renowned actor and style icon, Samantha Ruth Prabhu’s, brand, ‘Saaki’, an affordable and stylish women’s apparel label, adding to the prestigious list of celebrity-owned brands on the platform. Saaki, considered to be an extension of Samantha’s personal style, has the privilege of having her as the brand’s creative soul and driving force. The ensembles from Saaki offer indo-fusion outfits that are trans-seasonal, with functionality, timelessness and quality at its core and will be available on Myntra.

Saaki was launched in 2020 by Samantha and founded by former Miss India runner-up, Sushruthi Krishna under her brand banner – Merch Brands. It caters largely to the modern Indian women in the age group of 23-40 years. The brand’s extensive collection across categories, including collaborative ranges and promotions from celebrities and leading fashion influencers, have contributed immensely to Saaki’s growth. Saaki is offering women’swear and kids wear ranges on Myntra, with over 200 options that include kurtas, kurta sets, dresses and trousers, at a pocket-friendly price range of INR 1200-1800.

Myntra being one of India’s most trusted and preferred shopping destinations for consumers, including Gen Z and Millennials, is well poised to drive conversations and create meaningful engagements, while also allowing its deep customer base to access Saaki. In addition, Myntra’s social commerce verticals, M-Live and M-Studio, that have revolutionized the e-commerce space in terms of user engagement, are well-placed to get access to a thriving cohort of Gen-Z, millennial consumers and build lasting relationships between the platform and the brand.

Talking about her association with Myntra, fashion icon Samantha said, “Saaki has been my dream project for a very long time, and both Sushruthi and myself have worked to seethis to fruition. Saaki is a community of modern independent women and is for those who celebrate each other, respect each other, cheer their strengths and differences and let their individuality shine through. For an emerging modern Indian fashion brand, I am confident that the association with Myntra will be a game-changer and I look forward to seeing it become a part of Myntra’s growing community of shoppers and influencers.”

Adding to Samantha’s thoughts on her close link with the brand, Saaki’s founder, Sushruthi Krishna, on the brand’s future and growth shared “We are proud to partner with e-commerce leader Myntra to accelerate our growth. We have always listened to the needs of our community and derived the next steps from there and will continue to grow with a high focus on customer-centricity. Looking forward to a fruitful partnership with Myntra and building deeper brand salience with fashion-conscious consumers.

Commenting on the launch of Saaki on Myntra, Padmakumar Pal, Vice President and Business Head, Apparel, Myntra, said, “Influence of celebrities on fashion is an undeniable worldwide phenomenon. Saaki is sure to stand out owing to Samantha’s presence and aura that commands a large, diverse and dedicated fan following across the country, who constantly try to seek inspiration from her wardrobe choices. Saaki’s principle of building an accessible fashion brand, catering to the needs of the new-age fashion shoppers, is in striking resemblance to Myntra’s ethos, making this collaboration very special for us, not to mention our long and fruitful relationship with Samantha.”

Tags: MyntraPadmakumar PalSaakiSamantha

RECENT POSTS

ABP News launches Shikhar Sammelan ahead of the upcoming Punjab assembly elections
Featured

ABP News turns 20

by MN4U Bureau
March 31, 2023
0

ABP News, an Indian Hindi-language free-to-air television news channel owned by ABP Group, completes 20 years of operations. Expressing gratitude...

Read more
Fevicol leverages human OOH to showcase its ultimate strength
Campaigns

Fevicol leverages human OOH to showcase its ultimate strength

by MN4U Bureau
March 31, 2023
0

Fevicol comes up with a quirky solution to tackle India's age-old problem of finding a place to sit at crowded...

Read more
Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Read more
MTR Foods reminds people to share joy of eating idlis
Campaigns

MTR Foods reminds people to share joy of eating idlis

by MN4U Bureau
March 31, 2023
0

MTR Foods, a packaged foods company, commemorated World Idli Day by partnering with comedian and Instagram influencer Danish Sait, along...

Read more
No reason is good enough to continue smoking, says 2baconil
Campaigns

No reason is good enough to continue smoking, says 2baconil

by MN4U Bureau
March 31, 2023
0

Rusan Pharma, a pharmaceutical company, has launched #NoReasonIsGoodEnough campaign to promote tobacco de-addiction with the brand ‘2baconil’. Through this campaign, Rusan...

Read more
Kurkure encourages youth to take a lighter approach to life
Campaigns

Kurkure encourages youth to take a lighter approach to life

by MN4U Bureau
March 31, 2023
0

Kurkure, an Indian snack brand, has announced a social media challenge – #CringeIsCute, urging netizens to post their not-so-perfect ‘cringe’ photo...

Read more

LATEST NEWS

Fevicol leverages human OOH to showcase its ultimate strength

Fevicol leverages human OOH to showcase its ultimate strength

March 31, 2023
Ishant Sharma named brand ambassador for Arista Vault

Ishant Sharma named brand ambassador for Arista Vault

March 31, 2023

ANALYSIS

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report
Analysis

MS Dhoni endorses maximum number of brands among celebrities in 2022: TAM Report

by MN4U Bureau
March 30, 2023
0

According to TAM AdEx- Rewinding Y 2022 report for Celebrity Endorsement, more than 25pc share of the ads telecast on...

PEOPLE

Noise appoints Gaurav Mehta as CMO
Featured

Noise appoints Gaurav Mehta as CMO

by MN4U Bureau
March 31, 2023
0

Noise, a connected lifestyle tech brand, has announced the appointment of Gaurav Mehta as its Chief Marketing Officer to fortify...

Ashish Khanna named CEO, Dentsu Global Services

Ashish Khanna named CEO, Dentsu Global Services

March 29, 2023

MARKETING

Ishant Sharma named brand ambassador for Arista Vault
Featured

Ishant Sharma named brand ambassador for Arista Vault

by MN4U Bureau
March 31, 2023
0

Arista Vault, an Indian smart tech luggage brand, has announced the appointment of Ishant Sharma as its brand ambassador. The...

Subscribe to Newsletters

ADVERTISING

Media Mantra bags PR mandate for Uplers
Advertising

Media Mantra bags PR mandate for Uplers

by MN4U Bureau
March 31, 2023
0

Media Mantra, an independent Public Relations and integrated communications firm, has been awarded the PR mandate for Uplers, a technology...

Schbang bags social media mandate for ShareChat and Moj

Schbang bags social media mandate for ShareChat and Moj

March 31, 2023
Leo Burnett India

Leo Burnett India bags two Grand Prix at Spikes Asia 2023

March 30, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist