Thursday, July 17, 2025
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

Nature Fresh Sampoorna Chakki Atta #NoKhaaliPet Campaign

by MN4U Bureau
December 15, 2017
in Featured, Marketing
Reading Time: 2 mins read
A A
NatureFresh Sampoorna Chakki Atta #NoKhaaliPet Campaign

Share Share ShareShare

Mumbai: Nature Fresh Sampoorna Chakki Atta, atta brands in the country from Cargill in India, promotes Food Security with its new brand campaign #NoKhaaliPet.

ADVERTISEMENT

 

Over 200 million Indians go to sleep hungry every day. In fact, about 10 million people die every year of chronic hunger and hunger-related diseases. In this context and given the fact that Cargill’s purpose is to nourish the world, Nature Fresh Sampoorna Chakki Atta took a definitive step towards this cause with #NoKhaaliPet campaign igniting a moment where everyone comes together to work towards fulfilling one of the basic needs of our society.

The brand partnered with Akshay Patra, NGO that runs school lunch programme across India. The campaign spread across 15 days encouraged consumers to give a missed call on 7290-927-927 to support the cause.This campaign had a digital element to it as well, with a special video created to draw attention to the cause. The video has received an overwhelming 4 lakh views in a period of 2 days itself. Within 3 days from the start of the campaign, the number of missed calls crossed 5000.The campaign was concluded with on-ground events in Delhi and Mumbai, where children came together with Nature Fresh Sampoorna ChakkiAtta to raise further awareness for the cause.

DeokiMuchhal
Deoki Muchhal

Deoki Muchhal, Managing Director of Cargill’s food business in India said, “This campaign blends in seamlessly with the ethos of the brand, which lies in nourishing people by providing the ‘best of nature’. The statistics related to hunger-related issues is very disheartening and the cause is very close to our hearts. On the occasion of Human Right’s Day with the#NoKhaaliPet initiative, we aim to make a difference and invite stakeholders to contribute towards eradicating hunger from our country.”

Tags: #NoKhaaliPetAkshayPatraDeoki MuchhalManaging Director of Cargill’s food business in IndiaNature FreshNature Fresh Sampoorna Chakki AttaNature Fresh Sampoorna ChakkiAttanew brand campaignone of growing atta brandspromotes Food Security

RECENT POSTS

Adissia appoints Trisha Krishnan as Brand Ambassador, unveils bold expansion plan across Tamil Nadu
Marketing

Adissia appoints Trisha Krishnan as Brand Ambassador, unveils bold expansion plan across Tamil Nadu

July 17, 2025
0

Coimbatore: Coimbatore-based real estate developer Adissia has announced a major strategic push to expand across Tamil Nadu, appointing actor Trisha...

Read more
o9 names Brett Theisen as Chief Revenue Officer
Marketing

o9 names Brett Theisen as Chief Revenue Officer

July 17, 2025
0

Mumbai: o9, an AI-powered platform for enterprise planning and decision-making, has appointed Brett Theisen as Chief Revenue Officer (CRO), marking...

Read more
Grammy Winner Rosalía joins New Balance as Global Ambassador
Marketing

Grammy Winner Rosalía joins New Balance as Global Ambassador

July 17, 2025
0

Mumbai: Global fashion and music icon Rosalía has officially joined New Balance as its latest global ambassador, marking a bold...

Read more
ISOPURE® appoints Rashmika Mandanna as First Indian Brand Ambassador
Marketing

ISOPURE® appoints Rashmika Mandanna as First Indian Brand Ambassador

July 16, 2025
0

New Delhi: ISOPURE®, a global Zero/Low-Carb protein supplement brand, has announced actress Rashmika Mandanna as its first-ever brand ambassador in...

Read more
Miraggio Appoints Inderpreet Singh Gaba as Vice President, Brand & Marketing to Steer Next Phase of Growth
Marketing

Miraggio Appoints Inderpreet Singh Gaba as Vice President, Brand & Marketing to Steer Next Phase of Growth

July 16, 2025
0

Fast-rising fashion accessories brand Miraggio has announced the appointment of Inderpreet Singh Gaba as its new Vice President, Brand &...

Read more
PhysicsWallah Appoints Satish Sharma as Chief Marketing Officer to Spearhead Brand Expansion
Marketing

PhysicsWallah Appoints Satish Sharma as Chief Marketing Officer to Spearhead Brand Expansion

July 16, 2025
0

New Delhi: Leading edtech platform PhysicsWallah (PW) has announced the appointment of Satish Sharma as its new Chief Marketing Officer...

Read more

LATEST NEWS

Saregama Acquires Leading Haryanvi Music Catalogue from NAV Records, Expands Regional Dominance

Saregama Acquires Leading Haryanvi Music Catalogue from NAV Records, Expands Regional Dominance

July 17, 2025
Lowe Lintas wins Creative Mandate for Tuborg in India

Lowe Lintas wins Creative Mandate for Tuborg in India

July 17, 2025

ANALYSIS

The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men
Analysis

The Masculinity Disconnect: Why Indian Advertising Must Rethink How It Portrays Men

July 17, 2025
0

In India’s vibrant and ever-evolving cultural landscape, one aspect of identity remains strikingly underexplored—and often misunderstood—in mainstream advertising: masculinity. A...

PEOPLE

Ameer Ismail to Step Down as President of Lintas Live After 28 Years at MullenLowe Lintas Group
People

Ameer Ismail to Step Down as President of Lintas Live After 28 Years at MullenLowe Lintas Group

July 17, 2025
0

Mumbai: After nearly three decades of shaping the communications landscape at MullenLowe Lintas Group, Ameer Ismail has announced that he will...

MARKETING

Adissia appoints Trisha Krishnan as Brand Ambassador, unveils bold expansion plan across Tamil Nadu
Marketing

Adissia appoints Trisha Krishnan as Brand Ambassador, unveils bold expansion plan across Tamil Nadu

July 17, 2025
0

Coimbatore: Coimbatore-based real estate developer Adissia has announced a major strategic push to expand across Tamil Nadu, appointing actor Trisha...

Subscribe to Newsletters

ADVERTISING

Bright Brain secures SEO Mandate for Accumn
Advertising

Bright Brain secures SEO Mandate for Accumn

July 17, 2025
0

Mumbai: Digital marketing agency Bright Brain has won the SEO mandate for Accumn, the credit underwriting and decisioning arm of the...

PRINT

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption
Print

Inside the Minds of India’s Newsroom CEOs: Strategy, Soul, and Surviving Disruption

July 10, 2025
0

Mumbai: On Day 1 of the INMA South Asia News Media Festival Conference 2025, the spotlight was firmly on the...

AUTHOR'S CORNER

Content at Scale, Not Chaos: Why Execution Is the Unsung Hero of Great Campaigns
Authors Corner

Content at Scale, Not Chaos: Why Execution Is the Unsung Hero of Great Campaigns

July 17, 2025
0

A few weeks ago, an e-commerce brand launched a content series built around small, everyday moments, early morning chaos, late-night...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Spring House onboards Media Corridors to amplify brand in India’s flex workspace ecosystem

Spring House onboards Media Corridors to amplify brand in India’s flex workspace ecosystem

July 17, 2025
Saregama Acquires Leading Haryanvi Music Catalogue from NAV Records, Expands Regional Dominance

Saregama Acquires Leading Haryanvi Music Catalogue from NAV Records, Expands Regional Dominance

July 17, 2025
Lowe Lintas wins Creative Mandate for Tuborg in India

Lowe Lintas wins Creative Mandate for Tuborg in India

July 17, 2025

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2024 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2024 All rights reserved.