Nautica, a lifestyle brand, announced bollywood actor Aditya Roy Kapur, as its newest brand ambassador. Kickstarting the association, the actor lead’s the brand’s new campaign that marks the arrival of its Spring Summer-23 collection for men.
The ad film titled “That Summer Feeling” with Aditya Roy Kapur as the new face of the brand showcases the vibrant SS-23 collection at a beach side.
Speaking on his affinity with Nautica, Kapur, said, “I am very excited to be associated with a legacy brand like Nautica, which is synonymous globally with high-quality and classic men’s fashion. The brand compliments my sartorial sense of style, and I’m looking forward to see how our synergies merge and unfold.”
Commenting on the campaign and the association with Aditya Roy Kapur, Vishal Anand, Senior Director, Myntra, said, “Aditya Roy Kapur’s personal style and attributes strongly resonate with the brand ethos and embodies Nautica perfectly making him the ideal choice for Brand Ambassador. His mastery of being effortlessly stylish and cool has earned him quite a following over the years. The Spring-23 collection reflects the summer vibes perfectly and the ad film aims to cut across demographics. We are confident about the association strengthening Nautica’s presence further in the country and also establishing a deeper connection with the brand’s existing customers”.
Watch the film here:
The campaign will be rolled out across mediums, including outdoor, social media engagement and leading digital platforms.
Storyboarding and Video and Direction: Kay Sukumar
Concept Note and production: Toast Events
Photography: Rahul Jhangiani
Talent Management: Collective Artists
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