Navneet Education (NEL) has launched a digital video as part of its ongoing ‘Tr. for Teacher’ initiative on the occasion of Teacher’s Day (September 5) 2023.
The film urges viewers to recognise and celebrate the dedication and impact of teachers in society, everyday.
A few students speak about a recent video of a school debate on the need for teachers. They go on to underline the critical role for teachers in grooming and shaping students. They also touch upon the number of vacancies in the profession (11 lakh teaching positions vacant: UNESCO, 2021). They emphatically declare that without teachers, there would be no pilots, doctors, scientists, presidents and other professionals.
The video culminates with the message: “Now more than ever, teachers need the honour and recognition they truly deserve. Let’s start by giving them the title of ‘Tr.’.”
Devish Gala, Head of Branding, NEL, commented, “At Navneet, we believe that teachers are the guiding force shaping our future. They deserve recognition and honour not just on Teacher’s Day but throughout the year. The ‘Tr. for Teacher’ campaign is a humble tribute to the dedicated educators who lay the foundation for all professions. It is a reminder that we must collectively work towards giving teachers the recognition they genuinely deserve.”
Shishir Kapre, Executive Creative Director, FCB Interface, said, “Last year we started with the ‘Tr. For Teacher’ initiative and we received great response for it. So, this year we thought that we should take it to the next level. We tried to throw some light on some facts about teachers; mainly how they are leaving this profession day by day due to a lack of respect and infrastructure. Hence, we came up with the idea of giving a title to the teachers – ‘Tr.’, which will certainly boost their morale and get them the respect they truly deserve.”
View the campaign case video here:
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