Mumbai: Youva, the domestic stationery brand from the house of Navneet has launched ‘Youva Originals’, a campaign for kids with the aim to enhance their creativity and learning. As part of the campaign’s first season, Youva will host exclusive cartoon tutorials every Friday, starting from the 11th of June, on its social media handles Facebook, Instagram, and YouTube.
We grow up watching cartoons, we relate the most to those characters that build our childhood. With 4-5-minute-long videos releasing every Friday, kids can learn how to draw their favourite cartoon characters step-by-step. These exclusive cartoon tutorials will be conducted by professional artists using Youva’s line of wonderful products such as Youva Stallion Pencils, Youva Sketch Book, Premium Colour Pencils amongst others!
The campaign has been conceptualised with an objective to bring back the joy of sketching and colouring amongst the kids. Given the situation, kids are cooped up at home and they invariably spend hours watching their favourite characters. Our aim is to encourage children to express their creativity in innovative ways with these tutorials and help them learn and enjoy the process of drawing at the same time.
Commenting on the launch of Youva Originals, Chief Strategy Officer and spokesperson of Youva, Abhijit Sanyal said, “Youva, as the name suggests, has always been aligned with nurturing the youth and fostering their creativity. With this campaign, we want to boost kids’ creativity and help them discover their hidden talents through arts and crafts. We are bringing in more meaningful content on our social media handles for our followers. We want the kids to enjoy the process of creating something that they like and we believe it will be a unique new experience for them as well.”