NDTV’s legacy continues with the launch of NDTV Marathi in Mumbai on Maharashtra Day. Chief Minister Eknath Shinde and Deputy Chief Minister Devendra Fadnavis introduced the new channel, marking a significant step in Marathi journalism.
he grand rollout was attended by a lineup of guests, including Rajya Sabha members, NCP and BJP leaders, Shiv Sena representatives, and notable personalities like actors and a director.
Congratulating and encouraging the NDTV team, Shinde said, “NDTV shows political news with integrity. NDTV means trust.” He further highlighted the new channel’s ethos centred around “Nava Maharashtra,” stating, “If we look at Maharashtra in two years, Atal Setu is a game-changer project. The Mumbai Coastal Road has also been started from one side. We gave momentum to many projects.”
“NDTV’s foray into Marathi news is a testament to the commitment towards delivering quality journalism to diverse linguistic demographics,” said Devendra Fadnavis, Deputy Chief Minister. In line with the channel’s philosophy of high-quality, straightforward journalism, he stressed the need for objectivity and neutrality in journalism, noting that a news channel’s credibility hinges on its ability to deliver unbiased and accurate information to the public.
To mark this occasion, the network announced a high-impact campaign titled ‘Nava Maharashtracha Nava Aawaaz’ with Riteish Deshmukh to form a strong connection with the real “Marathi Manus.” The campaign was splashed on the front pages of leading Marathi newspapers in Maharashtra. Actor Riteish Deshmukh expressed his delight, commenting, “It won’t be wrong to call NDTV ‘Lai Bhari,’ a Marathi slang for ‘awesome.’ NDTV Marathi is lai bhari,” he said.
“NDTV Marathi, launched on Maharashtra Day, is the sixth channel from the NDTV network. It is our privilege to serve the people of Maharashtra with meaningful, accurate, and trustworthy news and analysis. On this occasion, we are also launching a unique campaign – ‘Let’s Start Up in Maharashtra’ – to unleash the entrepreneurial spirit among the state’s youth,” said Sanjay Pugalia, CEO and Editor-in-Chief of the NDTV Network.
NDTV Marathi will be available across local cable networks and DTH operators. Their news will also be available on https://marathi.ndtv.com/. Follow the latest updates on their social handles:
- On YouTube:
- On Twitter: https://twitter.com/NDTVMarathi
- On Facebook: https://www.facebook.com/ndtvmarathi
NDTV network, with prominent Indian news channels, aims to empower ‘Marathi manus’ and support New Maharashtra’s progress. NDTV Marathi promises quality, tailored journalism for aspiring Maharashtrians.
