• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, January 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home 2021

We are trying to create new skill modules of bringing efficiencies and remaining effective independent of location and dependent on the objective of the engagement

by Kalpana Ravi
January 11, 2021
in 2021, Exclusive, Featured
2 min read
Neena Dasgupta, CEO & Director Zirca Digital Solutions
Share Share ShareShare

We are trying to create new skill modules of bringing efficiencies and remaining effective independent of location and dependent on the objective of the engagement

Neena Dasgupta, CEO & Director Zirca Digital Solutions

Back to Office: Coming back to office, the physical space that earlier defined our professional identity, won’t be simply picking bags and waltzing in. It needs to be about redefining identities, reassessing the way the space will be used and re-engaging as physical groups. We have started working with our people as professionals and as individuals in ensuring we together find the right balance of doing business in a changed world, started by pandemic and then continued with new realisations of business engagement.

People: Reskilling and Training to respond to the new way of working is a critical focus. We are trying to create new skill modules of bringing efficiencies and remaining effective independent of location and dependent on the objective of the engagement. The modules are both inward-looking and outward-looking. Inward looking will empower the teams to manage internal cadence, reporting, discussions basis need for physical presence, time allocated for activity and discipline to manage self, peer, team. Outward looking will be newly defining the means of engaging with marketer by ensuring that the conversation is meaningful to them in relation to their goals and their consumer needs. The ability to sustain contact in a crowded online engagement will be the objective of the outward engagement skills training.

ConsumerTech (Customer Centricity): Be the centre of creating conversations around consumer mindset by entirely focussing on all solutions emerging from understanding the consumer mindset. Commercial efficiency is been limited majorly in the recent past and we want to stress on its importance at a broader level and not at a singular view KPI level. Each conversation must be a close loop identifying efficiency and value across the communication and engagement chain. Blur the lines of adtech and martech and focus on consumertech.

Knowledge Sharing: Make the knowledge available and relevant for the segment consuming by bringing formats that enable understanding, interactivity and therefore information absorption. We are bringing UnGeek, blinking data,insights, debates and future trends in pellets that simplifies for some and details for the others. Knowledge Seeker Orientation is the basis for UnGeek.

Functional and Knowledge structure than hierarchical structures: We are moving towards roles and bringing capabilities in relation to the role requirement. Hierarchies limit the potential of an organisation and knowledge structures unlocks the potential and brings smart collaboration. The organisation is keen to ensure, with this, equal focus on delivering excellence while continuing to innovate and expand.

Tags: Focus 2021Knowledge SharingNeena DasguptaReskilling and TrainingZirca Digital Solutions

Related Posts

The Moms Co. launches #MaaKaExpertPartner campaign featuring actress Genelia Deshmukh
Brand Stories

The Moms Co. launches #MaaKaExpertPartner campaign featuring actress Genelia Deshmukh

by Editorial
January 19, 2021
0

The Moms Co., India’s leading toxin-free & natural mom & baby care D2C brand has launched a new nationwide cross-platform...

Read more
Ormax Media launches its GEC character popularity tracking tool in four regional markets
Advertising

Ormax Media launches its GEC character popularity tracking tool in four regional markets

by Editorial
January 19, 2021
0

Mumbai: In the new year, media insights and consulting firm Ormax Media is focusing on regional language markets in India....

Read more
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Expectations on the Budget 2021

Budget Expectations 2021: From Tax Reforms, Tech Adoption Boost to Consumer Sentiments, Industry Expects an Array of Stimulus

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021

Subscribe to Newsletters

Trending

Zydus Wellness consolidates media mandate with Wavemaker India
Advertising

Zydus Wellness consolidates media mandate with Wavemaker India

by Editorial
January 18, 2021
0

Wavemaker India today announced that Zydus Wellness which includes the consumer wellness brands of Heinz India has consolidated its media...

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Amit Sinha joins India TV as VP Strategy & Research

Amit Sinha joins India TV as VP Strategy & Research

January 18, 2021
ZEE Entertainment appoints Nimisha Pandey to head Hindi Originals for ZEE5

ZEE Entertainment appoints Nimisha Pandey to head Hindi Originals for ZEE5

January 18, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.