New Delhi: Veteran media professional, Neeta Thakare has been roped in as the Business Head by the sports business news intelligence web platform, InsideSport.co. Neeta will be responsible for driving the company’s business strategies, marketing and sales.
Prior to joining InsideSport.co, Neeta was the Business Head at the televisionpost.com
Neeta Thakare is a seasoned media professional with expertise in broadcasting, marketing, event management and sales. She has handled various other key sales, managerial, business development, marketing and business strategy portfolios with numerous prominent media and broadcast business corporates.
Neeta was also associated with The OneAlliance (earlier known as SET Discovery) as Vice President, Strategy (Affiliate Relations); she was a Senior Vice President, Distribution, at BAG Films; Vice President, Content Innovation, at Digital Entertainment Network (DEN).
“We are into a very niche sphere of sports news business with InsideSports.co. Our news coverage is primarily about connecting B2B news consumers in the business of sports. Hence, the marketing and sales strategies for this platform need to be different than the requirements of majority of the broadcast and publishing houses. With her rich experienced background, Neeta brings on board that required specialization to connect with the right consumer,” says AshishChadha, the founder director, InsideSport.“Under her leadership, we look forward to create a niche platform for specific sports marketing needs that would provide the brands a direct connect with their targeted clientele.”
Neeta Thakare, Business Head, Insidesports.co added, “The Sports industry is evolving rapidly in India.The emergence of premium commercial sports properties has made the business of sports an extremely competitive world. Thus, Business of sports is an interesting space to be in at this point of time. I look forward to an exciting journey with Insidesport.co.”
Neeta will be operating from the company’s Mumbai office.