Cochin: India is a land of festivals. The festivities and celebrations are an important period for Nestlé Milkybar and Munch to strengthen the emotional bond with consumers. Nestlé India actively participates in the festive period with special packs and new TVC campaigns of its much loved brands Milkybar and Munch.
Nestlé Munch has been the most loved treat in Kerala for more than 2 decades. For Onam this year, the brand brings to life the story of how it helps a group of kids to make the Onam of their favourite neighbourhood Muthassi (grand mom) special. These kids make a specially-designed beautiful pookalam (floral design) for her. It is an emotional campaign of coming together and celebrating the joys of Onam with Munch pookalam packs
Similarly, Nestlé Milkybar, another popular brand in Kerala, celebrates Onam in its quintessential PLAY-EAT-LEARN manner. For ONAM, Milkybar has launched a special pack highlighting interesting details about the 10 days of Onam in a creative manner. Mothers can use the pack to share rich traditions and cultural stories with their kids in a playful and engaging manner. Along with the pack, Milkybar has an Onam special TVC starring the star duo from a popular soap on Asianet, talking about the special tradition of PULIKALI and highlighting the fact on how the joy of festivals multiplies when we know the traditions behind what and why are we celebrating.