Subscription video-on-demand (SVOD) giant Netflix is bringing the Italian animated franchise Winx Club to its worldwide audience in a new, live action series for young adults.
Following the release in 2016 of two seasons of World of Winx, a spin-off of the original show, Netflix will for the first time turn the popular fairies into real teenagers learning to hone their powers while living together in a magic boarding school.
Winx Club was created and produced in Italy in 2004 by IginioStraffi, founder and CEO of Rainbow Group. The programme has become one of the most successful animations globally and one of the first Italian series to be sold in the US.
Erik Barmack, VP of international originals at Netflix, said: “Winx is a global phenomenon and through this exciting series we are thrilled to reinforce our relationship with Rainbow and to develop the next chapter of Winx. The famous fairies will grow up with their audience and will explore complex themes as real-life teenage super heroines in a live action show.”
IginioStraffi, Winx Club’s creator, added: “We are very pleased that our successful collaboration with Netflix continues with ever more ambitious projects. Netflix’s young adult series have touched a chord with audiences around the world and we are looking forward to seeing the Winx fairies in this new exciting live action adaptation.”