Mumbai: KetkiKarandikar, PervinBhesania and SaikatSengupta have been appointed as senior creative directors and creative director respectively. Each of these new team members come with multifaceted experience across categories and brands.
Ketki joins Network Advertising as senior creative director from L&K Saatchi & Saatchi. Prior to that, she was with Leo Burnett, McCann Erickson, Law & Kenneth and Saints&Warriors. In her 12 year stint in advertising she has worked on various FMCG brands across categories. Some of the brands Ketki has worked on would be Pampers, Mondelez, Stayfree, Saffola, Parachute and Whisper to name a few.
Pervin joins Network Advertising as senior creative director. Before this, she has been with Publicis Capital, Scarecrow Communications and Grey Worldwide. In her 13 year stint in Advertising, Pervin has worked extensively on various brands in the beauty sector from a consumer and category perspective. Some of the brands that Pervin has worked on in the past would be Garnier India, ITC brands – Fiama and Vivel etc.
Saikat joins Network Advertising as creative director. Prior to this, he was with Wunderman International, Scarecrow M&C Saatchi and R K Swamy BBDO. In his 9-year stint in the communications business, he has worked on several brands like Kellogg’s, HSBC, Hungama,com, Yatra.com, Fun Foods, Bose, Snickers, Raymond, Anchor Panasonic, and many more.
Commenting on the latest hires Shayon – Chief Creative officersays“We were in the process of consolidating critical leadership positions in the Creative team. I am delighted to get KetkiKarandikar and PervinBhesania on board as senior creative directors. Ketki and Pervin come to Network with solid creative reputations across agencies and categories. I am also excited to get SaikatSengupta on board as Creative Director. I look forward to collaborate with them and do work that shines through.”