Mumbai: In a significant development within the FMCG and personal care space, Network Advertising has secured the creative duties for Bajaj Consumer Care Ltd.’s Coconut Oil, Amla, and Gulabjal brands following a competitive multi-agency pitch.
Under the new mandate, Network Advertising will spearhead Strategy and Creative Communication across major mass-media platforms including TV, Print, and OOH, supporting Bajaj’s ambition to strengthen its standing in the highly penetrated and fiercely competitive coconut and amla oil categories.
Expressing his enthusiasm, Vinod Nair, Managing Director, Network Advertising, said, “This is an exciting and sharply defined strategic task. We are partnering with Bajaj at a point where they aim to build a strong challenger position in mature categories with deeply established consumer preferences. Our approach will be rooted in cultural insight, clear brand framing, and distinctive storytelling – so the brands stand out meaningfully in these crowded spaces.”
Sharing Bajaj Consumer Care’s perspective on the partnership, Sanath R Pulikkal, CMO, noted, “What stood out in Network Advertising’s pitch was their energy, the camaraderie and, most importantly, their fresh and unconventional perspective. Coconut & Amla oils are extremely competitive, highly penetrated categories, and we needed a partner who could challenge the norms. We believe Network’s strategic thinking and creative clarity will help us build a stronger presence for our brands.”
With this win, Network Advertising deepens its presence in the FMCG domain and takes on one of the most strategically demanding mandates in the personal care category, as Bajaj Consumer Care aims to unlock fresh growth and brand distinctiveness across its heritage product lines.
