Chennai : The City is Buzzed with a new teaser campaign in various mediums gone viral and triggered a curiosity in to the minds of general public to know further details about the teaser Buzz which states “Why are you looking so Ummm” here the word “Ummm” means a sluggish, sober and lethargic look.
The Curiosity is about their eagerness to understand why they look like that and what they are actually looking at etc…
The teaser campaign is running in various mediums like Print, OOH, on air TVC and Digital Media platform too. In Print the teaser is appearing in the front page of various leading Tamil and English news papers and in moving mediums like bus panels and side wrappers in buses all over Chennai and Rest of Tamil Nadu market.
It is also visible in Prime hoardings sights, centre medians and traffic islands in all major towns and rural areas of TN market. The on air TVC with six different varieties of TVCs with various sequences like a Middle aged Brahmin husband is watching something with a dull look and his wife notices him looking sober and approaches him and asks why are looking so ummm…? similarly other TVCs have creative like a Doctor and patient, Barber Shop and Customer, Two Kids and Mother, Two Female friends in Aerobics, a waiter and customer in a hotel.
All this represents a common scenario that everyone is bored with something… Our efforts to find out the reason for this campaign went in vain, However in general, our understanding is, such teasers campaigns are always associated with the launch of a New Product, Brand or a service in the respective market.
Hence, the Tamil Nadu people are eager awaiting the revelation of the on-going teaser campaign.
