News First, a kannada news channel, is all set to premiere its new weekend show, ‘Naanu Mukhyamantri’ (Me and the Chief Minister), on March 4th, 2023, at 7 PM. The show is scheduled for a repeat telecast on March 5th, Sunday, at 11 AM. Each episode of the show will be for 45 minutes, and it will run through April 29th, 2023.
In a major programming innovation coup, the channel has roped in TN Seetharam to host the show. Seetharam will engage in a one-on-one conversation with Karnataka’s current Chief Minister and eight former Chief Ministers.
Commenting on the show, TN Seetharam said, “News First is one of the few watchable news channels in Karnataka. My daughter too is a big fan of theirs ! So when Ravi and Maruthi approached me, I thought why not be part of some thing unique and professional. The CM and the ex CMS are all very good friends of mine. So it wasn’t too difficult to get them to open up, wholeheartedly.”
Maruthi SH – Editor in Chief – News First, said, “TN Seetharam is a household name in Karnataka. His content strong stories have made him a legend on GEC. Also his demeanour is calm and composed. Since its launch News First has positioned itself as not just another news channel. So noise and News First don’t go together. So partnering with TNS fit like a glove for News First.”
S Ravikumar, MD & CEO, News First, said, “News First is always looking to innovate its content and programming. We’ve won appreciation for our inspirational business shows like Nannu Nanna Sadhane (Me and my achievement), Mane Mane Meenakshi (Afternoon show for women – No: 1 in its slot) and Social Programming to uplift the man on the ground. Naanu Mukhyamantri is an innovation we are proud of. Fiction meeting Fact is a rarity. With Naanu Mukhyamantri, we are achieving just that.”
