Smart lock screen platform, Glance has released the trends report India 2024, which highlights a significant shift in user engagement with digital content. The report observed that over 235 million active users have engaged with the platform as it offers to differ from traditional app-based browsing by effectively tackling the issue of information overload, irrelevant content, and app fatigue.
During IPL and Cricket World Cup alone, the live score widget provided on the Glance Lock Screen attracted an impressive 3.5 million daily active users (DAUs). Similarly, Glance also presented exclusive content and LIVE shows on the reality TV show, Bigg Boss Season 17, generating 6 billion glances throughout the season.
The report highlights another compelling trend, which is the active pursuit and engagement of users with content in their preferred languages. Content served in regional languages received nearly 550 million ‘glances’ from users on a daily basis.
Notably, among the top 25 content pieces in the last year, 10 were regionally centered on subjects like news, movies, and local topics. Users tapped into regional language content almost twice as much as English content, underscoring the growing demand for personalized linguistic experiences.
Regarding user consumption, the top three content categories were national news, sports, and entertainment, accounting for 19%, 18%, and 16% respectively. National events like G20 and Chandrayaan served 4 billion and 2 billion glances respectively, emphasizing that the country’s advancement on the global stage generates great enthusiasm among Indian users.
The report found that 55% of the users who accessed content on their mobile lock screens were from tier-1 cities while tier-II and III cities are also fast catching up with 45% share. In terms of demographics, ‘glancing’ as a phenomenon has spread to different age groups though it’s heavily tilted towards users in the age group of 24 and below with a share of 47%. In terms of gender, male population are more inclined to discover and consume content on their Smart Lock Screens than female, with a ratio of 61:39, the report found.
Bikash Chowdhury, Chief Marketing Officer, Glance, said, “With over 235 million Indians engaging with content and internet experiences through their Smart Lock Screens, Glance is uniquely positioned to understand the pulse of the users across the nation. Our Glance Smart Lock Screen Trends Report India 2024 captures these distinctive user habits, throwing light on this dynamic space and showcasing how Glance enriches every moment of their lives. As we progress, we remain dedicated to delivering intuitive experiences that align with our users’ discernment, intelligence, and foresight, ultimately enhancing the broader ecosystem.”
