Saturday, September 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

News18 and Reckitt Benckiser’s Harpic extend the #MissionPaani campaign

by MN4U Bureau
November 19, 2020
in Campaigns, Featured
Reading Time: 4 mins read
A A
News18 and Reckitt Benckiser’s Harpic extend the #MissionPaani campaign
Share Share ShareShare

New Delhi: Water conservation has been solely focused on the idea of saving drinking water; however, the pandemic of 2020 has taught people that it is essential to not just use water but utilize it in moderation. Taking a step towards raising awareness on water conservation to maintain hygiene as well as practice efficient water management, News18 and Harpic’s #MissionPaani campaign introduces- ‘SwachhtaaurPaani’ (Hygiene and Water).  In a special virtual event hosted by News18, Shri M. Venkaiah Naidu, Hon’ble Vice President of India; Hon’ble Minister of Jal Shakti Shri Gajendra Singh Shekhawat; Shri Ramesh Pokhriyal, Hon’ble Minister of Education along with Akshay Kumar, Campaign Ambassador and other dignitaries extended their contribution and support to the cause by taking the Jal Pratigya (water conservation oath). Marking the Jal Pratigya Diwas and World Toilet Day, the live event also witnessed the launch of a new campaign anthem which encourages society to take forward the responsibility mantle across the country. Anthem lyricist Prasoon Joshi and composer A.R. Rahman encouraged viewers to pledge their support to the cause.

The 2 hour live event anchored by Anand Narasimhan and Kishore Ajwani saw several Chief Ministers lay out their 2025 water-security and hygiene goals. Furthermore, Al Gore – Former Vice President, USA and Environmentalist, Jack Sim – Founder, World Toilet Organization shed light on some of the most pioneering initiatives around the cause. The event also invited several school principals and students from across the country to take the Jal Pratigya and share their stories on water conservation. The award-winning #MissionPaani initiative championed the cause by raising actionable awareness and lending support to water conservationists all around the nation. With the initiative’s extension and renewed objective, the aim is to collectively work towards ensuring water availability for our future generations.

The #MissionPaani campaign was inspired by PM Narendra Modi’s appeal to come together for water conservation with ‘JalAndolan’. Network18, India’s most diversified media conglomerate, along with Reckitt Benckiser, the world’s leading health and hygiene company, announced the #MissionPaani campaign in 2019 to a resounding success. Through SwachhtaaurPaani, News18 and Reckitt Benckiser will highlight the critical components of both water and hygiene and bring everyone together in this mission for a safe & sustainable tomorrow.

Minister of Jal Shakti Shri  Gajendra Singh Shekhawat said,“I would like to extend my gratitude to all the eminent ministers and celebrities who have come forward to support and promote MissionPaani, an initiative by News18. Through the campaign, I would like to bring all the Indian citizens, right from farmers, students, teachers, to celebrities together to fight against the prevailing problem of water scarcity. All of us must collectively work towards conserving water by 2024 so that each house is equipped with adequate water supply. We have been bestowed with ample of resources by Mother Nature and now we must learn to preserve and live a sustainable life. Water management and judicious water consumption being one of the ways. With this, I would request and urge people across the country to join hands with us and take the Jal Pratigya to help the nation.”

Rahul Joshi
Rahul Joshi

Speaking about the campaign Rahul Joshi, MD & Group Editor-in-Chief, Network18 said, “We at Network 18, are honoured to be the voice of the nation as we come forward to work towards our shared hope of a safe and sustainable future. We seek to bring a positive change in the society by raising awareness and supporting a cause that will help millions of people from around the country. As a media platform, our role in providing responsible information and ensuring its availability has helped us in driving impactful reforms. With this campaign, our aim has been to encourage the people of our nation to create a healthy future for all of us.”

Laxman Narasimhan

Laxman Narasimhan, Global CEO, Reckitt Benckiser Group commented “Over a year ago we defined our purpose where we exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We also articulated our fight- to ensure access to high quality products, information that drives behaviour change and availability. Water is instrumental in enabling hygiene and sanitation. Because with the availability of water and our commitment to hygiene and sanitation we can put in place a first line of defense to address this issue. Today on World Toilet Day, we are reaching out to a wide audience on a common message on water conservation and hygiene. We can all be ambassadors of water and hygiene. I urge you all to join me to take your Jal Pratigya today.”

Commenting on the campaign, A.R. Rahman, Music Composer & Grammy Award-winner said, “The water crisis is one of the most compelling situations we need to address. The ‘Paani Anthem’, created by Prasoon (Joshi) and I, is a call to action sung by the generation with the most to lose if we don’t conserve water: today’s children. It’s important to lay a foundation of care to address the water issue, to develop conscious action around how water is used and consumed, to remind people to be careful. The all-children choir is the voice of our youth who are looking to make a difference. We are hoping to encourage the nation to take the water oath in an attempt at saving water.”

Contributing to this campaign, Mr. Akshay Kumar, commented, “We shouldn’t reach a point in our lives where we realize the true value of water only when we no longer have it. This is all the reason why it’s important to be responsible citizens and put others before ourselves to conserve water for their use and benefit. Such things have a snow-ball effect and we need to start thinking about the consequences of our actions when it comes to the usage of available resources. I have utmost confidence in the campaign in making society aware of what needs to be done and hope to see countless lives being saved in these testing times. Dhayan rakhien, Swachhta aur Paani akhir bachani Hai Zindgani.”

Prasoon Joshi,
Prasoon Joshi

Prasoon Joshi, lyricist of the anthem and CEO of McCann Worldgroup India commented, “Badalni hai paani ki kahaani, ‘Swachhta aur Paani.’ When I started to conceptualise this theme and pen down thoughts for Harpic Mission Paani, I realized how much we have taken water for granted. We must consciously start protecting our rivers and water bodies and we need to do our bit to conserve water. The anthem is our way of making people realise that we need to bring about a change. Let us save lives by saving water”.

Climate Reality Project and Water Aid have joined hands with #MissionPaani – ‘SwachhtaaurPaani’ as Knowledge Partners.

To know more about the campaign and take a pledge towards saving water, you can follow: News18 and Harpic’s #MissionPaani or log onto www.news18.com/mission-paani/

Tags: #MissionPaani campaignAkshay KumarAnand NarasimhanGajendra Singh ShekhawatHarpicKishore AjwaniLaxman Narasimhan Reckitt BenckiserNews18Prasoon Joshi McCann IndiaRahul Joshi Network18Ramesh PokhriyalWorld Toilet Day‘SwachhtaaurPaani’

RECENT POSTS

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24
Featured

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

September 30, 2023
0

Rakesh Sharma of Aaj Samaj has been elected as President of the Indian Newspaper Society (INS) for the year 2023-24....

Read more
Bharat Matrimony brings alive quirky ‘interest mismatch’ plots
Campaigns

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

September 30, 2023
0

Taking forward the campaign to promote its ‘Interest Matching’ feature on social media, Bharat Matrimony has launched a set of...

Read more
Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one
Featured

Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

September 30, 2023
0

Star Vijay, which launched the promos for season 7 of Bigg Boss Tamil a month ago, has announced a line...

Read more
Britannia brews up a ‘Coffeeverse’
Featured

Britannia brews up a ‘Coffeeverse’

September 30, 2023
0

Around the occasion of International Coffee Day (October 1, 2023), Britannia has ventured into the metaverse with the launch of...

Read more
Chrome News Track 29th September: Speed News, India Canada Diplomatic Row
Analysis

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row

September 30, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

Read more
Puma owns the dive, invites viewers to dive-and-post to play alongside Virat Kohli
Campaigns

Puma owns the dive, invites viewers to dive-and-post to play alongside Virat Kohli

September 29, 2023
0

Sports brand Puma India launched an AI-led campaign themed ‘Puma Dive’. Cricketer and Puma ambassador Virat Kohli took to his...

Read more

LATEST NEWS

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

Bharat Matrimony brings alive quirky ‘interest mismatch’ plots

September 30, 2023
Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

Star Vijay ready for next season of Bigg Boss Tamil with two houses instead of one

September 30, 2023

ANALYSIS

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row
Analysis

Chrome News Track 29th September: Speed News, India Canada Diplomatic Row

September 30, 2023
0

Chrome Digital Track data on the most watched news stories online (Chrome News Track), is brought to you by Medianews4u.com....

PEOPLE

Jahangeer Khan joins Garage Group as AVP New Business and Client Servicing
Featured

Jahangeer Khan joins Garage Group as AVP New Business and Client Servicing

September 28, 2023
0

Garage Group announced the appointment of Jahangeer Khan as Assistant Vice President for New Business and Client Servicing. Before joining...

Ullu appoints Avinash Dugar as CEO

Ullu appoints Avinash Dugar as CEO

September 27, 2023

MARKETING

Britannia brews up a ‘Coffeeverse’
Featured

Britannia brews up a ‘Coffeeverse’

September 30, 2023
0

Around the occasion of International Coffee Day (October 1, 2023), Britannia has ventured into the metaverse with the launch of...

Subscribe to Newsletters

ADVERTISING

Mavcomm Consulting, House of Lions enter into strategic partnership
Advertising

Mavcomm Consulting, House of Lions enter into strategic partnership

September 29, 2023
0

Brand and reputation management company Mavcomm Consulting and integrated communication consultancy House of Lions announced they have entered into a...

Skybags joins hands with Disney; launches Marvel and Wakanda Forever collections

Skybags joins hands with Disney; launches Marvel and Wakanda Forever collections

September 28, 2023
Hearth Ventures appoints Tute Consult as its communications partner

Hearth Ventures appoints Tute Consult as its communications partner

September 28, 2023

PRINT

Print media ad revenue to remain below pre-Covid level in FY24: ICRA 
Featured

Print media ad revenue to remain below pre-Covid level in FY24: ICRA 

September 27, 2023
0

Information and Credit Rating Agency (ICRA) estimates revenues for the print media industry to grow by 8 to 10 pc...

Srinivasan K Swamy elected Chairman of Audit Bureau of Circulation for 2023-24

Srinivasan K Swamy elected Chairman of Audit Bureau of Circulation for 2023-24

September 16, 2023
Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

Rajasthan CM Ashok Gehlot launched Jaipur edition of 3 newspapers

September 9, 2023

THINK THROUGH

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank
Opinion

Opinion: After paying back 40K crore why would Mr Chandra default on 200 Cr to Yes Bank

June 18, 2023
0

One of the much-awaited merger deal in Indian Media and Entertainment ecosystem that is expected to create a largest Broadcast...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected] (Mumbai)
[email protected] (Bengaluru)

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

Rakesh Sharma elected President of Indian Newspaper Society for 2023-24

September 30, 2023
South Indian Bank welcomes PR Seshadri as New MD & CEO

South Indian Bank welcomes PR Seshadri as New MD & CEO

September 30, 2023
CM Bhupesh Baghel to be the Chief Guest at News18’s ‘Agenda Chhattisgarh summit in Raipur; other top leaders to also attend

CM Bhupesh Baghel to be the Chief Guest at News18’s ‘Agenda Chhattisgarh summit in Raipur; other top leaders to also attend

September 30, 2023

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2023 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital
  • Television
  • OTT
  • Impassioned
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2023 All rights reserved.