News18 Assam-North East announced the launch of their campaign titled, Rising Sports -Shining Northeast to raise awareness about the immense contribution of people of the northeast in the area of sports.
Prime Minister Narendra Modi had once mentioned that Manipur was the powerhouse of sporting talents. It is an undeniable fact that the people of the northeast has a long heritage of sports enthusiasm. Beginning with the legendary Indian footballer Talimeren Ao, who captained the Indian football team against France at the 1948 London Olympics to the present successes of Mary Kom, Mirabai Chanu, Lovlina Borgohain, Dheeraj Singh Moirangthem and so on. The list is long.
The month-long campaign which has started on 19th September 2021 will showcase the champions, discuss their potential, narrate their inspirational stories, their zeal to excel against all odds and highlight government and private initiatives and landmark decisions that shaped the sporting talents of the region. The state’s future plans will also be discussed to ensure the northeast leads the way in terms of sporting talent.