According to the BARC ratings released on Thursday, News18 India has secured 13 pc market share (week 27-31; HSM-Urban+Rural) and clocked 13.9 pc market share in primetime hours (1800-2400 hrs, TG: 15+, HSM).
The channel has rolled out a high decibel marketing campaign by taking out full page jacket ads in prominent English newspapers such as Hindustan Times, Economic Times and The Indian Express.
Karan Abhishek Singh, CEO Hindi Cluster, Network18 said, “News18’s dominance as the country’s top news channel is a direct result of toning down on sensationalism, increasing the variety of coverage and bringing a perspective to the news that is unmatched by any other channels. Our robust line up of strong shows and our team of anchors that are undisputedly the best in the Hindi news genre are the key differentiating factors that keeps us ahead of competition.”
The channel has not only performed well on TV but its digital audience base has also seen a steep growth.
Kishore Ajwani, Managing Editor, News18 India, said, “It is a matter of great pride for us to become a daily household name across India. Our editorial excellence, programming strategies, fearless reporting and content stickiness are all offerings that have contributed to loyal audiences giving us competitive advantage.”