• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Sunday, January 24, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

News18 Network & BYJU’S announce the launch of the show ‘Young Genius’ with a Anthem

by Editorial
January 6, 2021
in Featured, Television
3 min read
News18 Network & BYJU’S announce the launch of the show ‘Young Genius’ with a Anthem
Share Share ShareShare

Mumbai: As a part of ‘Young Genius’, an initiative for showcasing, recognizing, and inspiring young geniuses in different fields across the country, News18 Network and BYJU’S today announced the launch date of the show – 16th January 2021. ‘Young Genius’ kick-started on Children’s Day with a “Call for entry” promotional campaign. The final selected young geniuses will be featured in an 11 part weekly show. Each episode will feature child prodigies from across different fields such as academics, performing arts, technology, and sports. These prodigies are scouted and selected through a robust process involving an eminent jury headed by Amitabh Kant, CEO, Niti Aayog, Padma Bhushan Dr. Mallika Sarabhai, Sardar Singh, former Indian Hockey Captain, and Shereen Bhan, Managing Editor, CNBC-TV18.

To mark the launch of the show, a riveting anthem ‘Umar Choti, Kaam Bade’ composed and sung by Salim-Sulaiman and written by Shraddha Pandit is being released on TV, Digital and Radio. The anthem produced by Story Yarn Films is a tribute to child prodigies and celebrates the creativity & innovation in every child.

Commenting on joining hands with Young Genius, Salim Merchant, the Eminent Music Composer said, “We are very fortunate to have got the opportunity to compose music for Young Genius – an incredible show and beautiful movement that empowers children, especially those who have exceptional talent that has been discovered and nurtured at a young age. I am glad that News18 Network & BYJU’S are encouraging something that will contribute to our country and society in a very unique way. Edu-tainment has emerged as such a promising space and both Sulaiman & I are indeed privileged to contribute to this. It has been a learning experience for us too, and we wish all the children and the show a fabulous start and many more seasons of celebration and inspiration.” 

Many notable public figures and celebrities have lent support to the initiative and encourage these child prodigies. Leander Paes, Dutee Chand, Shankar Mahadevan, Rajkumar Rao, PV Sindhu, Sonu Sood, Soha Ali Khan, and Virender Sehwag are a few among many who will be seen in the episodes cheering these remarkable children.

Mayank Jain
Mayank Jain

Explaining the format of the show, Mayank Jain, CEO – Hindi News, News18 Network said, “This is a pioneering new show, and we are privileged to showcase & celebrate child prodigies in our country. Families will be able to come together to watch this lovely show, which will inspire everyone through the stories of these exceptional children. It will be telecast on News18 Network on an unprecedented scale with twenty-one child prodigies being featured in eleven episodes from 16th January to 27th March on 18 of our channels such as News18 India, CNN News18, News18 Lokmat, News18 Bangla, News18 Tamil, etc. As the largest news network in the country with a reach of 70 crores on TV and 20 crores on Digital, we are looking forward to BYJU’S Young Genius emerging as a unique movement celebrating the future of India.”

Atit Mehta
Atit Mehta

Speaking on the anthem launch, Atit Mehta, VP – Marketing, BYJU’S said, “Every child is unique and has their own way of showcasing their talents. BYJU’S ‘Young Genius’ aims to be a national platform that showcases extraordinary children who have excelled in fields of their choosing – in turn inspiring children across India to pursue their passion and strive for excellence. I believe this campaign will further motivate them to keep pursuing their passion and strive for excellence. We hope to keep recognizing more hidden talent our country has to offer and encourage them to chart their own growth journeys.”

Tags: Atit Mehta BYJU’SByju’sMayank Jain News18 NetworkNews18 NetworkSalim MerchantYoung Genius

Related Posts

Pune Devils Cricket team partners with Mzaalo for Abu Dhabi T10 League 2021
Featured

Pune Devils Cricket team partners with Mzaalo for Abu Dhabi T10 League 2021

by Editorial
January 23, 2021
0

Mumbai: Mzaalo, a blockchain-based video and entertainment ecosystem, announced today partnered with the Pune Devils cricket team and will lead...

Read more
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers
Exclusive

Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

by Aboli Kadam
January 23, 2021
0

TAM shared its report on Mirroring 2020 for Print Advertising. The report talked about Advertising Overview in Print, Ad Innovations...

Read more
Times Network Contemplates Legal Action in BARC TRP Scam

Times Network Contemplates Legal Action in BARC TRP Scam

January 22, 2021
Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

Justice Gita Mittal named Chairperson of Broadcasting Content Complaints Council

January 22, 2021
Focus 2021: Future is Hybrid for us

Focus 2021: Future is Hybrid for us

January 22, 2021
Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

Zing will look at strong content partnerships which will go well with the new normal and help bring change in the society: Pankaj Balhara

January 22, 2021
The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

The platform was launched with a vision of filling the existing gap in the digital entertainment space: Sudip Mukherjee, Biiggbang Amusement

January 22, 2021
Maruti Car Range was the top brand in Print during Y 2020 followed by Hero Two Wheelers

TAM AdEx: LIC topped among both advertisers and brands on Radio during 2020

January 22, 2021

Subscribe to Newsletters

Trending

ABP Network forays into creative content business with ‘ABP Studios’
Featured

ABP Network forays into creative content business with ‘ABP Studios’

by Editorial
January 22, 2021
0

Noida: With an aim to empower, enlighten, and entertain the novel viewer of today, ‘ABP Studios’ is all set to add...

ZEE Keralam to launch new serial ‘Kaiyethum Doorath’ on 30th November

ZEE Keralam to launch new serial ‘Kaiyethum Doorath’ on 30th November

November 24, 2020
Ketto Awards 2020 Honours the Achievements and Endeavours of Changemakers of India

Ketto Awards 2020 Honours the Achievements and Endeavours of Changemakers of India

January 23, 2021
Zee Cinema presents the world TV Premiere of Gunjan Saxena on 27th December

Zee Cinema presents the world TV Premiere of Gunjan Saxena on 27th December

December 26, 2020
TV markets are growing in Central Asia driven by OTT and mobile services impulses: Dataxis

TV markets are growing in Central Asia driven by OTT and mobile services impulses: Dataxis

January 23, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.