News18 Network has launched News18 Jammu/Kashmir/Ladakh/Himachal on the 75th anniversary of India’s Independence. The channel was launched by Honourable Lieutenant Governor, Jammu & Kashmir, Shri Manoj Sinha from The Lalit Grand Hotel, Srinagar on Monday.
With the launch of this channel, News18 Network is now available in 18 languages, with the addition of Dogri, Kashmiri and Ladakh to its bouquet.
With this launch, News18 group has become the first national news network to have a dedicated news channel from the region.
Coinciding with historic celebrations for 75 years of the nation’s independence, News18 Jammu/ Kashmir/ Ladakh/Himachal will bring to the region the rigour in reporting and innovation in programming that typifies the country’s leading news network.
The channel’s statement on its programming read, “Our programming will be diverse and cater to the entire region with dedicated bulletins in the local language and will have on-ground presence of reporters from across the regions of Jammu & Kashmir, Ladakh and Himachal Pradesh.”
“The state-of-the-art studio, engaging graphics and impactful show packaging will bring a world class news viewing experience – heralding a new era in news television in the region,” the statement further read.
The editorial functions will operate from multiple locations such as Srinagar, Jammu, Leh and Shimla. The channel will emphasise on the coverage of local economy, thriving sports and tourism ecosystem, regional culture, along with the ever evolving socio-economic and political landscape in the region.
On the digital front; Jammu, Kashmir, Ladakh and Himachal Pradesh will have separate destinations that will provide in-depth ground coverage of the specific area.
Speaking at the launch of News18 Jammu/Kashmir/Ladakh/Himachal, the Honourable Lieutenant Governor of Jammu and Kashmir, Shri Manoj Sinha said, “The launch of News18 Jammu, Kashmir, Ladakh and Himachal by Network18 is a massive achievement for the entire media fraternity of the country. I wish you a huge success for this new channel. I welcome the initiative of Network18, of reaching the people of this region via their new channel.”
Commenting on the launch of the channel, Avinash Kaul, CEO, Network18 (Broadcast), said, “The channel with the help of the pan India resources of News18 Network aims to encapsulate positivity from the region, while celebrating its essence. It also aims to become the voice of the people, bringing it to the mainstream. The programming of News18 Jammu, Kashmir, Ladakh and Himachal has been moulded in a way to showcase the diversity and cater to the entire region with dedicated bulletins in local languages. The state-of-the-art studio, engaging graphics and impactful show packaging will bring a world class news viewing experience – heralding a new era in news television in the region.”