New Delhi: While the pandemic showed us the flip side of life and divided nations more than ever, it also enabled us to realize the importance of resilience and humanity. Leveraging this opportune time to educate kids about sharing, Nickelodeon has returned with the latest edition of the India leg of the global pro-socio campaign “Together for Good”. A pioneering leader in the kid’s entertainment space, this year Nickelodeon along with NGO partner Goonj is inspiring kids to share with those in need and spread happiness, with the message of “Give More & Grow More.”
In their quintessential creative style, the campaign will see Nicktoons bring the message of fostering kindness through two engaging, fun, and light-hearted on-air films that show kids the difference that they can bring in the lives of others by sharing and learning to give more.
Speaking about the initiative Nina Elavia Jaipuria Head – Hindi Mass Entertainment & Kids TV Network at Viacom18 said “As a responsible broadcaster for kids, their well-being and growth is at the center of all our initiatives at Nickelodeon. Over the years we have introduced several social initiatives themed under ‘Together For Good’ to inspire positive behavioral change amongst kids. We believe that kids are the change agents of society and teaching them the importance of sharing is a key step towards helping instill a sense of empathy and high EQ.”
As part of the campaign, Nickelodeon will be using several creative outreach methods to drive the message of Giving more & Grow More amongst kids. The highly engaging digital campaign will see promotions on high-reach platforms like Youtube which will be further supported by a social media plan on FB & IG. This apart, the campaign will also come to life through engaging with mommy networks and influencers across cities who will help amplify the reach and ensure the message reaches far and wide.
Together for Good is Nickelodeon’s worldwide initiative that believes anyone, anywhere, anytime, can help make the world a better place. The previous editions of the campaign highlighted hard-hitting topics including the academic pressure faced by young kids, child safety, sexual abuse among kids, and more. This edition will once again take a step towards fostering a sense of community and care, most relevant in the current global scenario of nations coming out of a global health crisis.