Mumbai: Nikita Saxena has been appointed as Head of Digital Marketing at JSW Steel. Saxena shared news of her new role in a recent LinkedIn post, marking a significant move in her career and a strategic appointment for the company.
“I’m excited to share that I’ve joined JSW Steel as Head – Digital Marketing. A big thank you to the team at Mindshare India for an enriching journey – full of valuable experiences, collaboration, and growth. Grateful for the support and learnings along the way,” Saxena noted in her post.
Before joining JSW Steel, Saxena served as Senior Media Director at Mindshare India for over seven years, where she played a key role in leading digital strategy and media planning for several marquee clients. Her decade-long career spans a diverse range of roles across digital strategy, media planning and buying, and e-commerce.
Saxena’s professional journey includes impactful tenures at organizations such as Neo@Ogilvy, Interactive Avenues, Starcom Mediavest Group, and Impetus Infotech India. Known for her ability to align client marketing objectives with measurable media outcomes, Saxena brings deep strategic insight and operational excellence to her new role at JSW Steel.
