Edelman Singapore has appointed Nisha Sivan joining as Strategy Director, Brand along with Logan Smith, who was appointed as Strategy Director, Digital.
Sivan was most recently Planning Director on the Mastercard and Nestlé Purina regional businesses at McCann Worldgroup.
She has held client management and strategy roles at Ogilvy, Leo Burnett, Grey and DIA Brands in both Malaysia and Singapore, working on regional giants and local heroes like Qatar Airways, KFC, GSK, Nestlé, Kimberly-Clark, Coca-Cola, Dove, Celcom and Petronas.
“Edelman is not just helping brands earn attention – it is helping brands earn trust. Nurturing this much-needed value is key to success in today’s world, right from brand creation to brand experience. Bringing together a strong media heritage, embedded storytelling capabilities, data analytics and a future-focused agenda, it is poised to help clients act with certainty in an ever-changing world. I’m excited to be part of that vision,” said Sivan.
On the other hand, Smith’s career has spanned journalism, digital, PR and advertising across three continents, He was most recently Digital Strategy Lead at MullenLowe Singapore, working across clients like Unilever, Friesland Campina, AkzoNobel, Johnson & Johnson and F&N on a variety of digital strategy projects including integrated campaigns, content marketing and digital transformation.
He was previously with Edelman having worked in the London office before moving to Singapore.