Beiersdorf has appointed Publicis Groupe as the global agency and “marketing transformation” partner for its skincare brand Nivea, effective January 2020.
“The partnership marks a new phase in Nivea’s marketing transformation journey and we are excited to be a part of it,” said Justin Billingsley, CEO of Publicis Groupe DACH, who led the pitch for Publicis Groupe. “Our ‘Power of One’ model integrates data, creativity and technology and is designed to focus on business growth for our client.”
The Publicis bespoke agency will be called ‘One Touch’ and will be present across 40 markets, with hubs in New York, Sao Paulo, Cape Town, Dubai, Mumbai, Shanghai, Bangkok, Moscow, and Hamburg.
Justin Billingsley, CEO of Publicis Groupe DACH, who led the pitch for Publicis Groupe, added: “The partnership marks a new phase in NIVEA’s marketing transformation journey and we are excited to be a part of it. Our ‘Power of One’ model integrates data, creativity and technology and is designed to focus on business growth for our client.”
