Thursday, March 30, 2023
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Campaigns

Nobel Hygiene re-launches the Diaper Brand ‘Snuggy’ with a quirky digital campaign

by MN4U Bureau
March 19, 2022
in Campaigns, Featured
Reading Time: 3 mins read
A A
Nobel Hygiene re-launches the Diaper Brand ‘Snuggy’ with a quirky digital campaign
Share Share ShareShare

Nobel Hygiene, largest Indian private manufacturer of disposable hygiene products, has today announced the launch of its new flagship product – Snuggy Gold Pant-Style Diapers. The launch also unveils the digital campaign for the brand with a quirky take on one of key product features- The Susu Meter or the wetness indicator strip – which runs along the diaper and changes from yellow to blue to indicate when it is time for a change.

The film has been shot in Kerala, a state closely linked to the history and ethos of the brand. It features a mother in a snake boat being rowed by locals to her newborn child, is a quirky take on the wetness indicator that signals to mothers everywhere when it’s time for a diaper change. The brand’s TV campaign will kick off in the first week of April.

Snuggy Diapers is the country’s first Indian baby diaper brand, launched in 1987 by renowned film producer R ‘GoodKnight’ Mohan. The brand was later acquired by the Godrej group, and then by Nobel Hygiene from the Godrej Group on June 30, 2018. Since its acquisition by Nobel Hygiene, Snuggy has grown nearly 10x its historical value and continues to double its turnover every second year.

The campaign has been conceptualized by The Womb & produced by Bang Bang Films.

Kartik Johari
Kartik Johari

Kartik Johari, VP-Marketing & Commerce, Nobel Hygiene, says, “Whether a busy Bombay apartment or the backwaters of Kerala—one drama plays out the same—the drama of a frantic parent checking to see if it’s time for a diaper change. The Snuggy Gold Diaper, with its ‘Neela matlab geela’ solution solves this issue—a feature that we highlight in our TVC. When we sat down to brainstorm with our Agency the Womb, we knew we wanted something different, something as away from the usual visual mould of diaper ads, seeped in the Keralite ethos of India’s oldest Made in India diaper, Snuggy. The result is this ad that we had a lot of fun making, and hope you will have equal fun watching.”   

Suyash Khabya
Suyash Khabya

Suyash Khabya, Creative Head, The Womb, says, “Advertising in the baby product category is filled with cliches. All the ads are a sea of sameness with soft focus shots of the baby’s bum, maa ki mamta, father ki caring so on and so forth. Snuggy is a legacy brand and is one of the market leaders in the South. And like a true leader they aim to change the language of communication, break clutter and thus, make the category interesting enough to bring in more users. So, what if she’s a first-time mother, she does enjoy humour and loves to watch something funny. That’s what we have done. We took something cultural in the South, married it to a much-needed product feature, sprinkled it with a catchy line – Neela Matlab Geela and went slightly over the top with the execution. All so, it becomes interesting to watch.”

The campaign has been released on its digital platforms including Facebook, Instagram and Youtube.

The brand will also be running a campaign featuring 25+ Kerala-based influencers on its digital platforms illustrating its premium features.

Watch the film here:

Brand Credits: Nobel Hygiene Pvt. Ltd

​VP – Marketing & Commerce: Kartik Johari

Agency Credits: The Womb Communications

Founding Partners : Kawal Shoor & Navin Talreja

Creative Team: Suyash Khabya, Paritosh Lonkar, Ankita Sawant

Planning Team: Manisha Sain, Devanshi Shah & Ramanathan V

Account Management Team: Heval Patel, Omkar Kulkarni, Pranesh Arde & Bijal Tanna

Production House Credits: Bang Bang

Director: Ryan Mendonca

Produced by: Roopak Saluja, Kareena Dalal & Zuleikha Gupta

Tags: Bang Bang FilmsKartik JohariNobel HygieneSnuggySuyash KhabyaThe Womb

RECENT POSTS

The One Club opens Colorful 2023 grant for young BIPOC creatives
Featured

The One Club opens Colorful 2023 grant for young BIPOC creatives

by MN4U Bureau
March 30, 2023
0

The One Club for Creativity announced the 2023 launch of Colorful, a grant program for Young Guns 21 to help...

Read more
TATA Tea Premium pays homage to Odisha’s handloom legacy
Campaigns

TATA Tea Premium pays homage to Odisha’s handloom legacy

by MN4U Bureau
March 30, 2023
0

On the occasion of Utkala Dibasa (Odisha Day), Tata Tea Premium pays homage to the state's diverse artforms through a...

Read more
CavinKare launches its digital-first clean beauty brand ‘Truthsome’
Featured

CavinKare launches its digital-first clean beauty brand ‘Truthsome’

by MN4U Bureau
March 30, 2023
0

Cavinkare, a FMCG and personal care company, has announced the launch of its new brand, Truthsome. This brand offers clean...

Read more
RCB teams up with Viacom18 to strengthen digital offerings
Featured

RCB teams up with Viacom18 to strengthen digital offerings

by MN4U Bureau
March 30, 2023
0

Royal Challengers Bangalore today announced an exclusive partnership with Viacom18, the digital rights holder of the TATA IPL and global...

Read more
IDPL concludes BollywoodLife.com Awards 2023
Featured

IDPL concludes BollywoodLife.com Awards 2023

by MN4U Bureau
March 30, 2023
0

IndiaDotcom Digital (A Zee Media Company), a diversified digital media and information network, hosted the fourth edition of its digital–only...

Read more
Idea is for BlissClub to be the premium brand in the activewear market: Sneha Subramanyam, Director of Brand
Exclusive

Idea is for BlissClub to be the premium brand in the activewear market: Sneha Subramanyam, Director of Brand

by Neethu Mohan
March 30, 2023
0

BlissClub has started offline stores in Bombay and Bengaluru. What are your expectations from the offline stores? Are you planning...

Read more

LATEST NEWS

TATA Tea Premium pays homage to Odisha’s handloom legacy

TATA Tea Premium pays homage to Odisha’s handloom legacy

March 30, 2023
CavinKare launches its digital-first clean beauty brand ‘Truthsome’

CavinKare launches its digital-first clean beauty brand ‘Truthsome’

March 30, 2023

ANALYSIS

People from smaller towns more influenced by digital for OTT content discovery: Report
Analysis

Digital usage for OTT content discovery surges in small towns: Report

by MN4U Bureau
March 29, 2023
0

Boston Consulting Group (BCG) and Meta today announced the launch of a new report titled ‘Seeing the BIG Picture -...

PEOPLE

Ashish Khanna named CEO, Dentsu Global Services
Advertising

Ashish Khanna named CEO, Dentsu Global Services

by MN4U Bureau
March 29, 2023
0

Dentsu today announced the appointment of Ashish Khanna as Global CEO, Dentsu Global Services (DGS), a globally networked talent capability...

Samir Srivastav joins Look Salon India as CEO

Samir Srivastav joins Looks Salon India as CEO

March 29, 2023

MARKETING

CavinKare launches its digital-first clean beauty brand ‘Truthsome’
Featured

CavinKare launches its digital-first clean beauty brand ‘Truthsome’

by MN4U Bureau
March 30, 2023
0

Cavinkare, a FMCG and personal care company, has announced the launch of its new brand, Truthsome. This brand offers clean...

Subscribe to Newsletters

ADVERTISING

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs
Advertising

The Advertising Club unveils Awards Governing Committee for 54th edition of ABBYs

by MN4U Bureau
March 29, 2023
0

The Advertising Club continues to partner with The One Show to upheave the global standards of judging, jury selection, and transparency for...

Bridgers PR partners with Femina Flaunt Studio Salon for Influencer and Celebrity Marketing

Bridgers PR partners with Femina Flaunt Studio Salon for Influencer and Celebrity Marketing

March 29, 2023
Blackcoffee.media named AOR for Sexy Beast

Blackcoffee.media named AOR for Sexy Beast

March 29, 2023

PRINT

Mathrubhumi to bid farewell to its year-long centenary celebrations
Featured

Mathrubhumi to bid farewell to its centenary celebrations

by MN4U Bureau
March 17, 2023
0

Mathrubhumi announced that the closing ceremony of its centenary celebrations will be conducted on 18th March at the CIAL Convention...

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

The Hindu Lit For Life makes an on-ground comeback after a 3-year hiatus

February 15, 2023
Manorama Online@25: A Celebration of Digital Diversity

Manorama Online celebrates 25 years of operations with expanded digital presence

February 8, 2023

THINK THROUGH

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever
Exclusive

Think Through: IPL 2023 on Digital – Innovations that will change sports viewing forever

by Smitha Sapaliga
March 10, 2023
0

IPL 2023 promises to be a one-of-a-kind experience this year for its fan base in India and across the globe....

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
[email protected]

© 2019 medianews4u.com

No Result
View All Result
  • Exclusive
  • Advertising
  • Media
    • Television
    • Radio
    • OTT
    • Cable & DTH
    • Print
    • Digital
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Think Through
    • Prescience 2023
  • People
  • Events
    • Leader Speak
    • Straight Talk
    • Gamechangers

Medianews4u.com © 2019 - 2023 All rights reserved.

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist