Mumbai: The newly launched Parisian luxury eyewear brand NUMI Paris in India, will be partnering with the largest premium streaming platform Disney+ Hotstar for the live streaming of the much-awaited ICC World Test Championship. As the Associate Sponsor, NUMI Paris establishes a firm positioning towards catering to consumers that have a finer taste in life. Cricket to India is what Fashion is to Paris – almost like a religion that’s revered. And this partnership furthers that stature.
The exclusive commercials will be streamed on Disney+ Hotstar as India takes on New Zealand and will showcase NUMI Paris’ opulent collection.
Jean-Phillipe Chilet, the Directeur du Development Commerciale for NUMI Paris, who is looking forward to this partnership, adds, “Our prime focus is on reaching to a niche audience that has a penchant for all things luxury. With this fruitful partnership alongside Disney+ Hotstar, we look forward to making our way into the hearts of Indian consumers and set in stone our position in the Indian market. We are confident that Indian consumers will shower us with the same love that they do with cricket!
NUMI Paris has set its sights on making a grand mark in India, and this alliance is the first of many more to come. Je t’aime India, says NUMI Paris.