Mumbai: Nutrela, a brand of 100% vegetarian protein-rich products, reaffirmed its commitment to fighting protein deficiency in India with an impactful initiative on National Protein Day. The brand, which has been a trusted source of protein for over four decades, partnered with Robinhood Army, a volunteer-driven organization, to provide protein-rich meals to children in Delhi and Kolkata. This partnership aimed to combat the alarming protein deficiency in the country, with 80% of Indians reportedly suffering from it.
On this occasion, Nutrela extended its flagship campaign, “India Ko Strong Banate Hain, Nutrela Khate Hain,” with the launch of an initiative designed to bring more smiles and improve the health and well-being of the underprivileged. Nutrela and Robinhood Army distributed fresh, protein-packed meals to children in need, ensuring they receive the essential nourishment necessary for growth and vitality.
Speaking about the initiative, the Team Nutrela stated, “We believe that nutrition is the backbone of a strong and healthy India. Our partnership with Robinhood Army on National Protein Day is a step towards ensuring that protein-rich meals reach those who need them the most. Seeing the smiles on these children’s faces reinforces our commitment to spreading awareness about the importance of protein in daily diets. Together, we can build a stronger, healthier future for all.”
The initiative is a direct response to the country’s pressing protein deficiency, and Nutrela’s efforts extend beyond the campaign itself. With a legacy of four decades, Nutrela has remained committed to providing accessible and affordable protein options, empowering every generation with the right nutrition. This partnership with Robinhood Army is just one example of Nutrela’s ongoing mission to bring protein to every plate and a smile to every face.
As India’s most trusted protein brand, Nutrela continues to fight protein deficiency by ensuring that every Indian has access to high-quality, vegetarian protein sources. This campaign reinforces their long-standing mission to build a healthier, stronger India, one meal at a time.
