Mumbai: Nykaa, a beauty and lifestyle retailer, is stepping into the OTT space with its first-ever series, Nykaa Wali Shaadi, premiering on Jio Cinema on 31st January. Produced by Tiger Telly—Zoya Akhtar and Reema Kagti creative advertisement vertical—the series tells heartfelt stories of love, resilience, and transformation through the lens of bridal beauty.
Nykaa Wali Shaadi documents the journeys of four real brides as they prepare for their big day. With Nykaa as their beauty partner, the series celebrates their unique stories and bridal transformations, capturing the joy and emotion of weddings in India.
In Indian weddings, beauty is at the heart of the celebration. From the perfect flick of eyeliner to the subtle glow of highlighter, every detail contributes to the bride’s confidence and radiance. Nykaa, as a trusted name in beauty, guides brides with expert recommendations and personalized solutions, ensuring their look is as unique as their story.
Falguni Nayar, Executive Chairperson, MD & CEO of Nykaa, said, “Weddings are pivotal beauty moments, and at Nykaa, we understand how essential it is for brides to feel confident and radiant on their special day. We have always believed that beauty is personal—it’s about embracing your true self. We’re not just selling products; we’re here to guide, educate, and empower our customers to feel confident in who they are.”
Meet the Brides
- Jagriti Rajulu: The Triumph of Resilience
A breast cancer survivor, Jagriti’s wedding is a celebration of strength and survival. Her journey highlights the beauty of inner resilience and transformation. - Seema Priyanka Gowdar: Beauty in Strength
A decorated army officer, Seema’s wedding marks a moment to honor her selflessness and step into her own spotlight. - Maiti Shahani Kapoor: A Love That Embraces All
Maiti’s multicultural wedding celebrates her Nepali-Sindhi and her partner’s Parsi-Punjabi heritage, showing how beauty embraces tradition and modernity. - Avantika Chhabria: A Love Manifested
Avantika and her partner Divyam’s story spans 15 years, evolving from childhood friendship to lifelong partnership, showcasing the beauty of enduring love.
Creative Collaborations
Zoya Akhtar shared her excitement, saying, “At Tiger Baby, we endeavor to tell stories that, though diverse in format, are equally impactful. Through our collaboration with Nykaa, we got to highlight the glory of Indian weddings through powerful narratives that celebrate women and beauty both inner and outer.”
Reema Kagti added, “Partnering with Nykaa on this exciting project allows us to bring authentic narratives of strength and beauty to life. With Tiger Telly, we’re crafting powerful stories in both short and long formats, and we look forward to sharing these heartfelt, empowering journeys with the viewers.”
Vivek Mohan Sharma, Head of Branded Content & MTV Properties Revenue at JioStar, remarked, “We’re constantly challenging the status quo with boundary-pushing collaborations, and Nykaa Wali Shaadi is a perfect example of this approach. This isn’t just another beauty show; it’s a celebration of real brides and their personal stories, crafted with Nykaa’s ethos of personalized, inclusive beauty at its core. Through this partnership we’re driving an emotional connection with audiences creating a moment of real transformation. This collaboration delivers a powerful brand experience, amplifying Nykaa’s presence and impact, while offering our viewers content that resonates on a deeper, more meaningful level.”
The Brides Reflect on Their Transformations:
“My wedding day was a celebration of love, life, resilience, and strength. I loved how I looked and thoroughly enjoyed being part of the show. By staying true to my skin tone, hair length, makeup style, and heritage—while marrying the man of my dreams and being surrounded by the people who matter most—I felt truly radiant. I’ve learnt that beauty comes alive in the way you love yourself despite the changes, in the kindness you show others, and in the resilience that keeps you moving forward. My wedding look wasn’t just about appearance, it captured the strength and transformation I’ve embraced, making the celebrations truly memorable.” – Jagriti
“My journey with Nykaa during our wedding was about more than just beauty, it was about embracing courage, individuality, and elegance. As a woman guarding the nation, I’ve always believed in leading with strength and resilience. From boots to heels, this collaboration symbolized my transformation, showing how boldness and beauty coexist. Nykaa brought together incredible talent and creativity, making every moment unforgettable. The artistry wasn’t just about enhancing my look; it honored the story of a woman who balances grace with grit. I envisioned our wedding as a dream celebration, and with Nykaa’s touch, it truly became one. Thank you for making me feel stunning and elevating the entire experience, it was a true reflection of who I am: fearless, bold, and unapologetically me!” – Seema
“My three-day journey with the Nykaa team was unforgettable, thanks to their incredible support. They made everything smooth and so much fun. Nykaa helped me embrace my individuality and reminded me that beauty isn’t just about how we look—it’s about feeling confident and strong. When we feel confident, we truly shine.” – Maiti
“Working with the Nykaa Wali Shaadi team felt like a perfect extension of our journey. From the start, it was about celebrating the love Divyam and I have nurtured over 15 years. The process was seamless, joyful, and unforgettable, just like our story. It was a beautiful manifestation of everything we dreamed of.” – Avantika
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