New Delhi: Nykaa, today, announced the launch of Nykaa SKINRX – a range of gender-neutral serums, making a powerful new addition to its portfolio of consumer beauty brands. The product range addresses some of the most common concerns faced by Indian skin, with its dermatologically tested formulations, enhanced with clinically proven ingredients in essential concentrations to offer visible results to users.
The launch range of four high-performing serums by Nykaa SKINRX comes with multi-faceted formulas with HERO active ingredients especially suited to target specific skin concerns for both men and women. Nykaa SKINRX serums are distinctive as they have been crafted with a unique third active ingredient in addition to the HERO actives to deliver the best possible skincare regime. The products cater to the skin of all ages, types, and tones; are safe, free of fragrance, alcohol, paraben, and cruelty.
Reena Chhabra, CEO, Nykaa Brands said, “With Nykaa SKINRX, we now introduce another portfolio of powerful, high-performing products for all those who seek sophisticated skin solutions and are acutely aware of the needs of their skin. The gender-neutral serums from Nykaa SKINRX infuse advanced scientific formulations into everyday skincare to boost the beauty regimens of our consumers. Marking our entry into the arena of clinical actives like Salicylic Acid, Niacinamide, Advanced Retinol, Hyaluronic Acid, etc., Nykaa SKINRX is the fruit of several years of planning and research and we hope it will delight the user with its performance.”
The debut range of Nykaa SKINRX is as follows:
SKINRX 10% Niacinamide Serum (Spot Correct) – This serum is enriched with 10% Niacinamide, 1% Zinc, and 1% Alpha Arbutin, which helps in fading dark spots and blemishes while achieving brighter, even-toned skin.
SKINRX 2% Hyaluronic Acid Serum (Hydra-X) – The serum is formulated with 2% Hyaluronic acid, 1% Marine Algae and 1% Vitamin B5, which is known to attract & maintain moisture in the skin. Hence, it works by locking in hydration and combating dryness.
SKINRX 2% Advanced Retinol Serum (Wrinkle Repair) – Consisting of 2% Advanced Retinol, 1% Australian Caviar Lime, and 2% Lactic Acid, this serum drives the process of anti-aging.
SKINRX 2% Salicylic Acid Serum (Acne Rescue) – Enriched with 2% Salicylic Acid, 1% Witch Hazel Extract, and 1% Tasmanian Pepper Berry, it maintains the pH levels of the skin by minimizing pores and preventing as well as treating acne.
Nykaa SKINRX Collection will be available on the Nykaa website/ app and in-stores across India and is priced between INR 799/- to 899/-.