Brooke Bond Red Label Tea believes that even in today’s fast-paced world, where interpersonal interactions have been replaced by technology, a simple cup of tea can foster common ground and kindness. In its latest advertisement, the brand takes this message to a new level by highlighting the power of human connection in even the most unexpected places.
Conceptualised by Ogilvy, the ad features two strangers waiting in a hospital waiting room and as they strike up a conversation over a cup of tea, it leads to an emotional revelation. The advertisement highlights how even in the toughest of times, a simple cup of tea can bring people together and provide comfort.
Akshay Seth, Executive Creative Director, Ogilvy said, “There’s something that is warmer than a great tasting cup of tea- the warmth of a stranger’s company when it is needed the most. We’ve all been in situations where a handshake, a hug, a few comforting words can work magic. For this to get translated, the story and execution needed to feel authentic and heartfelt. And this is one of the reasons the ad is resonating, with people coming forth with their personal experiences.”
CREDITS
Ogilvy Mumbai – Brooke Bond Red Label Tea
CCOs India: Kainaz Karmakar, Harshad Rajadhyaksha, Sukesh Nayak
ECD & Copywriter: Akshay Seth
GCD: Chinmay Raut
Creative Team: Nikhil Choudhary
Account Mgmt: Nikhil Mohan, Shrenika Ajeet, Kiron Kumar
CSO India: Prem Narayan
Planning Team: Karishma Gupta, Aatman Pawar, Kunjal Unadkat
Production House: Purple Vishnu Films
Director: Sainath Choudhury
Producers: Malaika Choudhury, Unnati Agarwal
