• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Saturday, February 27, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Brand Stories

Ogilvy and Red Label Present Moms Vs Internet; a series of 5-sec commercials for Mother’s Day  

by Editorial
May 11, 2017
in Brand Stories, Featured
1 min read
Ogilvy and Red Label Present Moms Vs Internet

Ogilvy and Red Label Present Moms Vs Internet

Share Share ShareShare

Mumbai: Leading up to Mother’s Day, Ogilvy Mumbai and Brooke Bond Red Label have launched something truly special. A series of un-skippable 5 seconder pre-rolls, where moms talk to their ever-online kids.

Harshad Rajadhyaksha
Harshad Rajadhyaksha

Harshad Rajadhyaksha, ECD, Ogilvy Mumbai told us about the thinking behind this work: The campaign is not born out of any duration restriction. It is born out of a very pertinent insight – The only way your mom can get your attention these days is if she appears in an un-skippable format.

Kainaz Karmakar
Kainaz Karmakar

KainazKarmakar, ECD, Ogilvy Mumbai elaborated on the execution: In each of these commercials the mother makes a sharp point about losing the time of her children to their obsession with the internet. The beauty is, she uses the Internet to make this point.

Abhik Santara

Abhik Santara, EVP, Ogilvy Mumbai:Red Label Tea believes in being present on every relevant occasion and tell consumers in as many ways as possible that togetherness is just a cup of tea away.

CREDITS:

Client: Hindustan Unilever Limited

Brand: Brooke Bond Red Label

Agency: Ogilvy & Mather Mumbai

ECDs: Kainaz Karmakar & Harshad Rajadhyaksha

Copywriters:Kainaz Karmakar & Harshad Rajadhyaksha

Account Management: Abhik Santara, Nikhil Mohan, Supriya S Venkittathodi

Production House: Absolute Films

Directors: Sana Ahmad, Biswaranjan Pradhan

Producer: Prafull Sharma

Tags: Abhik SantaraBrooke Bond Red LabelECDEVPHarshad RajadhyakshaKainaz KarmakarKainazKarmakarMother’s DayNikhil MohanOgilvy & Mather MumbaiOgilvy MumbaiSupriya S Venkittathodi

Related Posts

Pepper Content launches AI-enabled content platform ‘Peppertype.ai’ to create content copies in seconds
Featured

Pepper Content launches AI-enabled content platform ‘Peppertype.ai’ to create content copies in seconds

by Editorial
February 26, 2021
0

Mumbai: With digital transformation radically improving and pushing boundaries, Pepper Content, a content marketplace, today announced the launch of India’s...

Read more
Nothing appoints Manu Sharma as Vice President and General Manager, Nothing India
Featured

Nothing India appoints Manu Sharma as Vice President and General Manager

by Editorial
February 26, 2021
0

New Delhi: Nothing, a new forward-thinking London-based consumer technology company, announced today the appointment of Manu Sharma, as its Vice...

Read more
Please login to join discussion
Ajit Varghese, Chief Commercial Officer, ShareChat

We expect to achieve further growth momentum from the increasing internet population: Ajit Varghese

February 25, 2021
Ruchika Varma, Chief Marketing Officer, Future Generali India Insurance

We are a brand that leads with empathy and genuinely addresses customer needs: Ruchika Varma

February 25, 2021
We at Vinod, are excited to bring back the traditions with a touch of modernity. Sunil Agarwal, Vinod Cookware

We at Vinod, are excited to bring back the traditions with a touch of modernity: Sunil Agarwal, Vinod Cookware

February 25, 2021
TAM AdEx: Ad Volumes of Retail sector on Television plunged by 35% in Y 2020 over Y 2018

TAM AdEx: Life Insurance Ad Volumes in Print witnesses 34% growth

February 25, 2021
ASCI guidelines boon or bane for Influencers?

ASCI guidelines for Influencers; boon or bane ?

February 24, 2021
Vishwanath Shetty, Pocket Aces

Branded content at Pocket Aces have observed a 50% year-on-year revenue growth: Vishwanath Shetty, Pocket Aces

February 24, 2021

Subscribe to Newsletters

Trending

Zenith India appoints Ramsai Panchapakesan as National Buying Head
Advertising

Zenith India appoints Ramsai Panchapakesan as National Buying Head

by Editorial
February 26, 2021
0

Mumbai: Zenith India has appointed Ramsai Panchapakesan in the role of National Buying Head. He will be in charge of the company’s pan-India media operations, working...

Lowe Lintas showcases TVS Scooty Pep+ in a film for the Scooty Pep+ Special edition by TVS Motors

Lowe Lintas creates campaign for Scooty Pep+ Special edition by TVS Motors

February 26, 2021
MX Player ropes in Sidd Mantri as Senior VP, Product

MX Player ropes in Sidd Mantri as Senior VP, Product

February 25, 2021
Anil Foods launched in Kerala Market

Anil Foods launched in Kerala Market

February 26, 2021
CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

CavinKare ropes in Actor Meena Sagar as brand ambassador for H-Milk

February 26, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In