New Delhi: OLX Autos, along with Bollywood director Rohit Shetty and Actor Sharman Joshi have released their second ad film titled ‘Boombastic Car’ under the ‘Shetty ke Car-Naame’ campaign.
The second ad film in the series of 4 films, focuses around the value proposition of OLX Autos, offering the ‘best-price’ for pre-owned cars and conveys the delightful experience consumers can expect when selling their cars to OLX Autos. The campaign films are a humorous take on the common tropes found across Rohit Shetty’s movies, where cars are often shown in a glamorized fashion performing gravity-defying stunts and often forming the centerpiece of the movies. The campaign is conceptualized by Lowe Lintas Delhi.
The next 2 ad films in the campaign are scheduled to launch within the next few months.
Creative Agency: Lowe Lintas
Talent agency: Wavemaker
Creative: Vasudha Misra, Sidhant Mago, Suhrid Sethumadhavan, Kuhu Nagpal, Chakori Prasad
Account Management: Tanul Bhartiya, Pratik Adhikari, Prasoon Saxena
Planning: Anurag Prasad, Punit Singh
Production House: HMF (Happy Making Films)
Director: Apoorv Singh Karki
Associate Director: Anirudh Thorat
Producer: Ashish Bhatia