New Delhi: OM Bhakti, an Indian pooja and devotional essentials brand focused on daily worship needs, has appointed Value 360 Communications Limited as its official public relations partner. The mandate marks a strategic move to strengthen the brand’s communication outreach as it expands its footprint across India.
Through the collaboration, OM Bhakti aims to build a stronger narrative around purity, authenticity and organised devotional retail, while enhancing visibility across traditional and digital media platforms. The partnership will focus on structured storytelling, leadership positioning and consistent brand messaging as the company deepens its presence across modern trade, traditional retail and e-commerce channels.
Value 360 Communications Limited, part of the V360 Group, brings experience in strategic brand building, media engagement and reputation management across sectors. The agency will support OM Bhakti in amplifying its voice and aligning its communication efforts with long-term business objectives.
Under the mandate, Value 360 will manage comprehensive media relations, strategic content development, leadership profiling, thought leadership outreach and reputation management initiatives. The engagement will also include proactive storytelling across key markets to strengthen OM Bhakti’s positioning in the organised pooja essentials category.
Commenting on the partnership, Sridhar Joshi, CEO and Co-founder of OM Bhakti, said, “As we expand our presence across markets, it is important for us to communicate our purpose with clarity and responsibility. OM Bhakti was built on the belief that purity and accessibility must coexist in the pooja essentials space. We were looking for a communications partner that understands both business scale and cultural sensitivity. Value 360 brings that balance of strategic thinking and execution strength, and we are confident that this collaboration will help us build a stronger and more credible brand narrative.”
Kunal Kishore, Managing Director and Chairman, V360 Group, added, “OM Bhakti represents a category that is deeply rooted in tradition yet evolving with changing consumer behaviour. Our role is to help shape a narrative that respects its cultural foundation while presenting it as a structured and future ready brand. We see strong potential in organised devotional retail and believe that clear, consistent communication will play a defining role in building long term trust and category leadership.”
The association reflects OM Bhakti’s focus on structured growth, deeper stakeholder engagement and consistent brand communication. As the brand scales operations and expands distribution nationwide, the partnership with Value 360 Communications Limited is expected to support its vision of becoming a trusted name in organised devotional essentials across Indian households.
