Delhi: ON PURPOSE Consulting has announced a strategic investment from seasoned communications leaders Zacharia James and Rishi Seth, marking a significant milestone in the agency’s journey to scale as a leading purpose-led communications firm in India.
The investment reflects a shared ambition to deepen leadership strength and build an operating model that is creatively driven, leadership-backed, and structurally equipped to operate at scale in a technology-enabled, high-accountability environment.
Both Zacharia James and Rishi Seth bring over three decades of management and entrepreneurial experience to ON PURPOSE. Their leadership journeys span reputed global and Indian firms including BCW Global, Six Degrees PR, Alphabet Consulting and Text 100. Most recently, the duo also came on board as strategic investors in The PRactice.
Girish Balachandran, Founder, ON PURPOSE, said, “The decision of professionals of Zach and Rishi’s calibre to join us is a strong endorsement of our model and vision. Their deep experience across corporate communications, public affairs, and technology PR complements our focus on social impact. Their partnership will be invaluable in scaling our capabilities and client solutions.”
Zacharia James said, “Purpose-led communications is no longer a niche, it sits at the centre of reputation, regulation, talent, and long-term business value. Our recent investment in ON PURPOSE is a bet on building a model where impact is measurable, growth is predictable, and storytelling is built for a world shaped by AI, platforms, and rising accountability from stakeholders. Our investment in ON PURPOSE and The PRactice together creates access, learning, and capability exchange between the two firms. This is about building something that lasts beyond individuals.”
Rishi Seth added, “Girish and his team have built a fantastic brand addressing social change communications, driven by the need for sustainability, equality and transparency. I look forward to collaborating with the talented team at ON PURPOSE to strengthen its operational and service capabilities to drive growth.”
The investment also establishes strategic access between ON PURPOSE and The PRactice — two independent firms with complementary strengths, distinct client ecosystems and experience in handling complex stakeholder environments. Through this association, The PRactice gains access to deeper expertise in purpose-led storytelling and development sector engagement, while ON PURPOSE benefits from enhanced leadership depth and guidance in navigating large, complex stakeholder landscapes.
Importantly, both firms will continue to operate independently in their day-to-day functioning and client servicing, while enabling selective collaboration and shared learning where relevant.
This development is expected to further strengthen ON PURPOSE’s position in the social change communications space, while also expanding its reach and engagement with corporate clients seeking purpose-driven narratives and impact-led communication strategies.
