New Delhi: Every year WAN IFRA held an award show (World digital Media Award), where different media houses are nominated for categories like, best news website, best in lifestyle, sports and entertainment website, best paid content strategy, best native advertising, best in audience engagement and many more. The individual winners are from countries like Europe, Asian, Middle Eastern, Indian, African, North America and LATAM. Basically WAN-IFRA is a World Association of News Publishers who recognise Asian publishers who have delivered unique and original digital media projects in the last 12 months, from new approaches to digital subscriptions, to impactful native advertising campaigns.
From last three years, Times of India is winning the Product Innovation award.This year also they won the award for their “Toffee ride” print Ad.
The Ad was printed on 14th June on the occasion of world blood donor day. The ad talked about who can donate blood to whom, the Do-it-yourself-kind advertisement asked its young readers to pour water on the advertisement where blood groups are printed to know who all can receive blood from a particular group, for example AB+ can donate only to AB+, B+ can give blood to B+ AB+and so on.
“Attracting young audience to newspapers, on a globally recognised day, playfully implementing to suit the target audience, thus offering emotional &economic advantage”, said the Jury.
“Excellent, educative & engaging idea aimed at right audience”, the jury added.