One Impression, one of the leading global influencer marketing platforms, today announces the launch of One Impression Platform – a product designed to solve end-to-end influencer marketing requirements for companies ranging from large enterprises to young startups. Packed with extremely powerful features, the platform is a full-stack solution that solves the key industry problems including discovery, access, pricing, fulfilment and tracking of influencer campaigns. It is currently in its beta stage.
The platform has been uniquely built to work with influencers both directly, or via their managers and talent agencies. Hence, it offers a one-stop ecosystem for brands to work with creators, ranging from top celebrities to micro/nano-influencers. With the platform in place, working with influencers will be much faster, scalable and easier. The platform will also help brands tremendously improve ROI by helping access data that was previously unavailable. Post the review and success of the beta version, One Impression is expected to roll the full version over the next quarter.
Commenting on the launch of the platform, Apaksh Gupta, CEO & Co-founder of One Impression says, “The creator economy is growing substantially both globally and in India. Social platforms & brands realise the importance of third party credibility as well the reach and relevance influencers bring to the table. We see increasing investment of time & energy from brands in creating influencer led solutions and are extremely excited to launch the beta version of our platform to help brands interact and engage with the right influencers. With a vast pool of influencers and technologically advanced tools at their disposal, brands can now devise their campaigns with creators of different genres and specialities. With the platform, we aim to bring the entire influencer ecosystem under one roof, easily accessible for all.”
With a pool of over 14 million influencers on the platform globally, One Impression is the largest influencer network in Asia and amongst the top ones globally. The platform assists brands in easily finding influencers relevant to their niche basis key data points. The platform further helps brands to access these influencers, get negotiated prices, and finalise contracts, on the platform itself. Top brands across the country leverage One Impression to drive various business objectives ranging from sales, customer acquisition to product launches.
The passion economy has been steadily growing in India with more brands actively jumping on the influencer marketing wagon. With the growth in active social media users in India, new social platforms have emerged catering to different sets of audiences. Subsequently, with the rise in the number of platforms, the number of creators on these platforms has exploded and brands are taking notice. The platform will bring everybody under a connected ecosystem.