Advertising agency Sociowash and its sister agency Youthbeat have extend their partnership with consumer electronics brand OnePlus for the fifth consecutive year.
Under the renewal, the teams will continue to collaborate to foster meaningful community and drive thoughtful dialogue among OnePlus’ supporter base, through the “OnePlus Student Ambassador Program”. Sociowash and Youthbeat will craft sophisticated strategies and curate compelling social content and online and offline activities to engage students on campuses. The agencies aim to bring brand loyalists together in a spirit of shared passion, purpose and progress.
“Community is central to OnePlus’ success and integral to the vision we share,” said Raghav Bagai, co-founder, Sociowash. “This milestone underscores our dedication to cultivating understanding and building bridges between the brand and its supporters. As we embark on another year together, our focus continues to be on cultivating programmes and innovative ideas to propel OnePlus’ vision forward.”
The agencies will also provide guidance and creative counsel to OnePlus’ student ambassadors, empowering them to facilitate connection through impactful social campaigns.
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