Device care company Onsitego announced it had partnered with cricketer Hardik Pandya to be its brand ambassador. Onsitego, over the last decade, has covered more than 1.5 crore devices through its extended warranty and damage protection plans. As per Onsitego, penetration of device protection plans is in low single digits in India as against above 25 pc in developed markets.
This shows a clear lack of consumer awareness and presents a huge opportunity for the category to grow. By joining hands with Hardik Pandya, Onsitego aims to improve consumer awareness and fuel the next stage of growth for the company.
Commenting on the partnership, Kunal Mahipal, Founder & CEO of Onsitego, said, “We are thrilled to welcome Hardik Pandya to the Onsitego family. Just as Hardik exemplifies leadership and excellence in cricket, Onsitego embodies leadership and excellence in the device care category. With Hardik on board, we look forward to expanding the device care category and continuing to offer the best in class service experience to consumers across the country.”
Hardik Pandya said, “As a consumer, I understand the pain whenever a device does not work properly and we all need a reliable partner like Onsitego to take care of them. I look forward to being a part of this exciting journey and contributing towards Onsitego’s mission of delivering WOW experience to all customers.”
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