Mumbai: OPPO India has launched its latest campaign, ‘Find Your Bigger Picture,’ featuring renowned actor and fitness enthusiast Milind Soman, in celebration of the highly anticipated Find X8 Series. The flagship devices, including the Find X8 and Find X8 Pro, are designed to inspire individuals who defy conventional boundaries and embrace their unique journey, capturing every moment along the way.
The campaign’s main film, which is now live across OPPO India’s social media platforms, showcases Milind Soman using the Find X8 Pro’s AI Telescope Zoom to capture a distant mountain peak he is determined to conquer. As he ascends, Milind reflects on his life, marked by bold decisions—from leaving a successful acting career to running marathons barefoot and becoming an author. The film concludes with Milind reaching the summit, symbolizing his constant quest for personal growth and new challenges.
Speaking about the campaign, Sushant Vasishta, Head of Digital Marketing, OPPO India, said, “At OPPO India, we celebrate individuals who live authentically and push boundaries. That’s why we are so excited about our ‘Find Your Bigger Picture’ campaign. Milind Soman’s journey is inspiring and teaming up with him for the launch of the Find X8 Series feels like a perfect fit. The Find X8 Series is crafted for trendsetters, offering a cutting-edge camera system, robust performance, smart AI capabilities, and an elegant design to inspire users to view and capture the world in a new light.”
In the coming weeks, the campaign will feature other trailblazing individuals, including CEOs, CMOs, VPs, co-founders, and photographers, sharing their inspiring journeys and how their unconventional choices have defined their success.
To further amplify the launch of the Find X8 Series, OPPO India hosted an exclusive Ambassador Conclave in Mumbai. The event was kicked off with a keynote address by Mr. Peter Dohyung Lee, Head of Product Strategy at OPPO, who unveiled the Find X8 Series. The new series boasts the powerful MediaTek Dimensity 9400 SoC, a groundbreaking quad-camera system with dual telephoto lenses, a high-density quick-charging Silicon Carbide battery, and advanced AI-powered features for photography and productivity. The sleek design is also durable, featuring IP68 and IP69 ratings for added protection.
The Conclave brought together industry leaders, including Viren Noronah, Co-Founder of The New Thing; Anamika Singh, renowned photographer; Indu Sharma, Vice President of Siemens; and Kuldeep Pawar, CMO of Spice Money, who discussed the evolving role of photography, technology, and AI in the smartphone industry. The event also gave attendees the opportunity to experience the Find X8 Series firsthand, sparking in-depth conversations about how innovation is shaping the future of smartphones.
The OPPO Find X8 Series, available from 3rd December, includes the Find X8 Pro (INR 99,999 for 16GB RAM + 512GB storage) and the standard Find X8 (INR 69,999 for 12GB + 256GB storage and INR 79,999 for 16GB + 512GB storage). The devices will be available on the OPPO e-store, Flipkart, and across mainline retail outlets.
