New Delhi: Emmbros Overseas – one of the fastest-growing Indian company in the Beauty and HPC (Health & Personal Care) segment roped in Preity G Zinta as the brand ambassador for Oriental Botanics. The energetic & veracious Preity will endorse its haircare range that boasts of Hair Oils, Shampoos, Conditioners, and Masks and be featured in a series of campaigns across digital and social media platforms. Through this association, the brand will strengthen its appeal amongst millennials and aims at reinforcing their values and philosophy amongst customers.
Oriental Botanics is an all-natural and authentic skin & hair care brand that takes inspiration from Ayurveda and follows the belief of holistic healing. Following an age-old science of Ayurveda, the brand aims to tackle skin and hair problems from deep within the roots. All products are formulated using ingredients that are derived naturally to deliver safe, superior-quality, and skin-friendly products. The brand is a prestigious member of PETA’s ‘Beauty without Bunnies program’ and has been verified as 100% cruelty-free and vegan. Over the years, the award-winning brand has formed a community of millions of loyal customers across the country, with substantial sales coming from Tier II and III cities as well.
On the association, Kings XI Punjab team owner Preity G Zinta said, “Oriental Botanics is a new age brand, standing tall on the beliefs of Ayurveda and promise chemical-free, cruelty-free and vegan products. I have always been cautious about the products I pick for my hair care routine, and with Oriental Botanics, I can now trust for my lustrous healthy hair. It is empowering to be able to stand for this natural idea of wellness because every woman deserves the best”.
On the partnership Emmbros Overseas, Founder Sahil Mehta said, “We are ecstatic to have the stunning Preity G Zinta as our brand ambassador for Oriental Botanics. Her spirited personality and infectious smile have vowed everyone over the years. She is a perfect fit for our haircare range as she embodies the brand attributes of being all-natural, transparent, and truthful. Through this association, we aim to foster our relationship with the existing and potential customers across the country”.
The company has over 350 products across its 5 distinguished brands i.e. St.Botanica, Oriental Botanics, Man Arden, Mom & World, and MuscleXP. The products are retailed through their brand websites and e-commerce platforms such as Amazon, Flipkart, and Nykaa among others. The company aims to achieve annualized revenues of INR 100 crores for FY 2020-21. They have maintained an EBITA of 20%+ which is very high amongst all beauty players.