Mumbai: Oteria, a gender-neutral skincare brand under Rivpra Formulations, has announced the launch of its new lip balm range in collaboration with actor and comedian Sugandha Mishra. The new collection brings together everyday lip care and a playful, expressive storytelling approach inspired by Sugandha’s vibrant and versatile personality.
To bring the launch to life, Oteria has created a three-part digital campaign where Sugandha Mishra steps into different personas inspired by iconic Bollywood characters — from Queen (Kangana Ranaut) and Devdas (Aishwarya Rai) to Prem Ratan Dhan Payo (Sonam Kapoor). Each film corresponds to one of three lip balm variants — Strawberry, Vanilla, and Chocolate — designed to reflect a distinct personality and mood, making lip care feel more expressive, relatable, and engaging.
Vibhor Rastogi, Director, Rivpra Formulations & Oteria, said, “Sugandha always brings a natural versatility that makes this collaboration feel very real and relatable for us. With this launch, our intent is to keep lip care simple, effective, and enjoyable to use. Each variant is made with a clear purpose — Vanilla with SPF 30 for daily protection, Chocolate with cocoa butter, Vitamin E and peptides for nourishment, and Strawberry with Vitamin E and caffeine for hydration and a plumping effect. It’s about giving people easy, effective care they can use every day.”
Aditi Jain, Marketing Head, Oteria, said, “This launch reflects our continued focus on creating gender-neutral skincare that is simple, effective, and relevant to everyday needs. Through our collaboration with Sugandha Mishra, we aim to bring together care and creativity in a way that feels natural and easy to connect with, while staying true to our commitment to holistic skin wellness and quality formulations.”
Each variant in the range is crafted with a specific skincare benefit in mind. The Vanilla Tinted Lip Balm comes with SPF 30 for daily protection, priced at INR 599. The Chocolate Tinted Lip Balm is enriched with cocoa butter, Vitamin E, and encapsulated peptides for deep nourishment, priced at INR 499. The Strawberry Lip Plumping Balm is formulated with 1% Vitamin E, encapsulated peptides, and caffeine to support an instant plumping effect with a sensorial tingling sensation and long-lasting hydration, priced at INR 799.
With this launch, Oteria continues its focus on promoting skin awareness and education around circadian rhythm-based skincare — encouraging users to align their skincare routines with the body’s natural rhythm for better overall skin health.
The newly launched lip balm range is now available across leading e-commerce platforms including Amazon, Flipkart, Nykaa, and the brand’s official website at www.oteria.com.
