The traditional marketing funnel in travel is officially dead. Today’s traveller moves from inspiration to booking in a single, non-linear ...

Mumbai: Wellness organic brand Bharat Vedica, a Patel Venture, has unveiled its latest digital-first campaign titled ‘From Beehives to Bottles’, ...

Mumbai: Shop Culture has released insights from its latest report, “The Commerce Reckoning: 2025 Global Intelligence Report,” highlighting a major ...

As brands sharpen their digital playbooks around the Indian Premier League, influencer marketing is fast emerging as a major spending ...

Sippy Films, a studio behind movies like 'Sholay', is entering a new phase of structured transformation under the custodianship of ...

Mumbai: “Advertising must build trust, not just reach,” said Sanjay Jaju, Secretary, Ministry of Information & Broadcasting, while delivering the ...

Mumbai: Pure Nutrition has announced its partnership with Chennai Super Kings (CSK) as the Official Sports Nutrition Partner, marking a ...

Mumbai: Wellbeing Nutrition has announced actor Malavika Mohanan as the brand ambassador for its premium Korean Marine Collagen and Skin ...

Mumbai: Swiss Military has appointed Compass Communications as its strategic communications partner in India, as the brand sharpens its focus ...

Hyderabad: Woxsen University has announced the appointment of Vishal Khurma as Group Chief Executive Officer. In his expanded role, Khurma ...