Pakistan Electronic Media Regulatory Authority (PEMRA) conducted the first day of bidding for Phase-IX of FM radio licensing in the country started on Monday.
PEMRA, an independent and constitutionally established federal institution responsible for regulating and issuing channel licenses for establishment of the mass-media culture, print and electronic media, is offering licences for 67 cities across the country and pre-qualified companies were invited to participate in the bid.
The bidding process was carried out by a committee which opened sealed bids in presence of authorized representatives of the bidders in the first round.
The second round was through open outcry to determine successful bidders.
In order to ensure quick access to information, for the first time in PEMRA’s history, the bidding process was live streamed on its official Twitter and Facebook accounts.
The proposed base prices for frequencies started from 1 million Pakistani rupees.
Successful bidders are required to make a security deposit of 3 percent of the license fee, which is refundable after one year of satisfactory performance.
First FM license for Hafizabad was awarded to Sardar Media Pvt Ltd for Rs. 3.05 million.
The same company also won Chiniot FM for Rs. 17.55 million.
FM license for Gojra was awarded to 786 Network PVT Ltd for Rs. 5.5 millon
Six Companies were in tough competition for two FM Radio Licenses of D.G. Khan, which attracted the highest bid of the day at Rs. 19.1 million.
Final bid for Charsadda closed at 10,600,000 for Tatara Entertainment Peshawar FM.
