• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
Friday, January 27, 2023
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Parachute Advansed launches #ChampiBeats exclusively on TikTok, receives 10bn views in just 6 days

by Editorial
May 11, 2020
in Featured, Mobile/Digital
Reading Time: 2 mins read
A A
Parachute Advansed launches #ChampiBeats exclusively on TikTok, receives 10bn views in just 6 days
Share Share ShareShare

Mumbai: Marico Limited’s marquee hair-nourishment brand, Parachute Advansed, has launched #ChampiBeats, a unique campaign, to encourage consumers to use the lockdown time to bond with their loved ones over a ‘musical’ champi. Roping in renowned TV celebrities and influencers, the brand ran the campaign on TikTok, garnering a whopping 10 billion views in the first 6 days alone.

The champions a timeless Indian practice of giving a head massage with oil. Beyond being a hair nourishment ritual and a stress buster, the champi also reinforces the close bond between loved ones. However, in this era of increasingly hectic lives, people barely get to spend time with each other. Now, with the lockdown, on one hand people are getting to spend unlimited time at home, with their families but on the other hand, they are also having to deal with the stress of the endless stream of negative news. So, Parachute Advansed decided to bring the champi back into the lives of consumers, at a time when it was needed most.

The brand hosted the #ChampiBeats challenge on TikTok, encouraging consumers to give a champi to their loved ones. Prominent TV celebrities such as Bharti Singh, Anita Hassanandani, Hina Khan, and Deepika Singh, as well as key TikTok influencers, took up the challenge and created champi videos with their family members, and then encouraged their fans to do the same.

Koshy George
Koshy George

Speaking about this campaign, Koshy George, Chief Marketing Officer, Marico Limited said, “Parachute Advansed is a brand that stands for care and nurturance, and shares an extremely strong connection with its consumers. During the on-going lockdown, we felt that the brand can help people make the most of their togetherness, while also helping them deal with the stress of the situation.. We launched Parachute Advansed #ChampiBeats on TikTok to turn the ‘champi’ from a mere oiling ritual to a fun and memorable shared experience with loved ones. In collaboration with celebrated stars, we wish to connect with our consumers in a unique and playful way, while staying true to the core value of the brand which is providing superior nourishment.”

Conceptualized by VMLY&R, #ChampiBeats uses the sound element of TikTok, to help users give a musical champi. Set to a delightful and playful beat created especially for the campaign, the challenge encourages people to get creative with their massage techniques and change their champi tempo every 5 seconds with the beat, creating memorable shareable moments for families, friends, and fans.

Venkatagiri Rao
Venkatagiri Rao

Venkatagiri Rao, Chief Creative Officer, VMLY&R India & South East Asia, said, “When you have a unique platform like TikTok, you want to stay true to its nature, rather than treat it as a surrogate platform for airing a commercial message. And #ChampiBeats succeeds in co-opting the language of TikTok seamlessly. It is a digital solution that takes an ancient ritual like the champi and completely reinvents it for the TikTok generation. Creating memorable ‘connected experiences’ and connected brands is what we do at VMLY&R, and this is a very good example of that approach.”

Tags: #ChampiBeatsKoshy George Marico LimitedParachute AdvansedTikTokVenkatagiri Rao VMLY&R

Related Posts

Prashant Panday steps down as CEO of Radio Mirchi
Featured

Prashant Panday steps down as CEO of Radio Mirchi

January 27, 2023
Gritzo highlights the importance of child nutrition for growing children
Brand Stories

Gritzo highlights the importance of child nutrition for growing children

January 27, 2023

LATEST NEWS

Gritzo highlights the importance of child nutrition for growing children

Gritzo highlights the importance of child nutrition for growing children

January 27, 2023
Vibhu Agarwal’s Atrangii unveils content slate for 2023

Vibhu Agarwal’s Atrangii unveils content slate for 2023

January 27, 2023

MARKET ANALYSIS

Rising inflation is the top concern for Indians: Report
Featured

Rising inflation is the top concern for Indians: Report

by Editorial
January 25, 2023
0

Kantar, a marketing data and analytics company, released findings from its second edition of India union budget survey. This survey...

MOVERS & SHAKERS

Prashant Panday steps down as CEO of Radio Mirchi
Featured

Prashant Panday steps down as CEO of Radio Mirchi

by Editorial
January 27, 2023
0

Prashant Panday has stepped down as the CEO of Radio Mirchi after a stint of 23 years. He made the...

Haldiram's appoints Harshit Gupta as Deputy Manager, Digital

Haldiram’s appoints Harshit Gupta as Deputy Manager, Digital

January 27, 2023

MARKETING

Dream Sports extends partnership for fifth edition of Khelo India Youth Games
Featured

Dream Sports extends partnership for fifth edition of Khelo India Youth Games

by Editorial
January 27, 2023
0

Dream Sports, an Indian sports technology company, today announced an extended partnership with Khelo India Youth Games. This is the...

Subscribe to Newsletters

ADVERTISING

Garage Worldwide appoints Sanjay Deshmukh as CEO
Advertising

Garage Worldwide appoints Sanjay Deshmukh as CEO

by Editorial
January 24, 2023
0

Design, digital and content agency Garage Worldwide has announced the appointment of Sanjay Deshmukh as the CEO. Over the years,...

Education sector and influencers lead violations in ASCI's half-yearly complaints report for 2022

ASCI amends existing disclaimer guidelines as consumers find it difficult to understand

January 24, 2023
Pitchfork Partners announces specialised influencer marketing division

Pitchfork Partners announces specialised influencer marketing division

January 24, 2023

PRINT

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’
Featured

Nobel laureate, Booker Prize winners, Jnanpith awardees to feature at ‘MBIFL 2023’

by Editorial
January 26, 2023
0

Nobel laureate Abdulrazak Gurnah, Booker Prize winners, Jnanpith awardees and scores of eminent authors from around the world will enrich...

The Hindu ropes in Karthik Nagappan as Head of Brand

The Hindu ropes in Karthik Nagappan as Head of Brand

January 23, 2023
Ad revenue of INS members from accredited ad agencies up 31.93 pc to Rs 6490 crore in 2021

Newspaper registration to be digitised, will cut process from months to just a week

December 29, 2022

MY COLUMN

Swathi Nathani, Team Pumpkin
Featured

Opinion: Time for employers to reimagine employment contracts, allow ‘ethical moonlighting’ – Swati Nathani, Team Pumpkin

by Guest Column
January 7, 2023
0

Moonlighting has been a buzzword in conversations recently considering the coverage it is getting in the media. However, it is...

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 194B , Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai - 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • Prescience 2023
  • Television
  • Advertising
    • Goafest 2022
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • Think Through

Medianews4u.com © 2019 - 2022 All rights reserved.