Pune : Paradigm Plus, the Pune based Advertising Agency, has won the creative mandate of the Italian Hi-end motorcycle brand Benelli. The mandate was given to the agency after a multi-agency pitch that went on for close to two months.
Benelli, an Italian superbikes brand with a legacy of over 100 years, is entering India with the renowned DSK Motowheels to form DSK-Benelli. It will be the only brand to offer the widest product range starting from 300 cc to 1130 cc.
Speaking on the win, Rajat Sarkar, Director, Paradigm Plus said, “The superbikes market in India is ready for a great leap and Benelli is only going to add to the thrust. During the pitch, we had our fingers on the pulse of the audience – their passion, drive and insanity towards biking has inspired our communication strategy. The client brief also was a great guide. The best part is the kind of excitement it brings to the team while working on such accounts.”
Talking about the partnership, Shivapada Ray, COO, DSK Benelli said, “It’s their strategy and an insight-driven communication that differentiated the agency from others. This association has begun on a great note and we’re hoping it goes a long way. The brand is legendary, the range is exciting and the partners are truly committed… we’re looking forward to a great journey ahead.”