Mumbai: Parag Milk Foods Ltd., a dairy FMCG and nutrition companies, has announced the elevation of Nitin Kanodia as the Business Head of Avvatar, its high-growth sports and active nutrition brand. The move reflects the company’s commitment to nurturing internal talent and empowering leaders who exemplify Parag’s values of performance, purpose, and passion.
A Chartered Accountant by qualification, Nitin joined Parag with a strong background in financial strategy and operations. Over time, he transitioned into marketing and brand building—leading several impactful campaigns that helped position Avvatar as a trusted homegrown alternative to international protein brands. Under his leadership, the brand has witnessed significant traction and consumer trust in the health and wellness space.
Reflecting on his new role, Nitin Kanodia shared, “It has been an incredible journey — from decoding balance sheets to now decoding the minds of modern consumers. Avvatar is not just a product; it’s a mission to bridge India’s protein gap with clean, effective, and trusted nutrition. I look forward to scaling this brand to new heights, building stronger consumer trust, and innovating across formats.”
Akshali Shah, Executive Director, Parag Milk Foods Ltd., added, “At Parag, we believe that when individuals grow, the organisation grows with them. Our culture is built on recognising performance, empowering potential, and giving people the freedom to evolve across functions and roles. Nitin’s progression from finance to marketing to now leading a high-growth brand like Avvatar is a reflection of this belief. We’re equally focused on bringing in strong leadership talent from outside and nurturing promising individuals from within. This balance is helping us build a future-ready organisation that values entrepreneurship, agility, and accountability at every level.”
As India embraces healthier lifestyles and a rising demand for protein-rich nutrition, Avvatar is poised to play a critical role in the country’s wellness transformation. Parag Milk Foods, through strategic leadership and a people-first approach, continues to set benchmarks in innovation and talent development across the nutrition and dairy sectors.
