Mumbai: Advertising agency Creativeland Asia (CLA) is apparently on the verge of losing the Parle Agro business, an account that it has handled since it was founded in 2006.Several senior executives, including employees of both companies indicated that Parle Agro has decided to move all its brands such as Bailley, Hippo and the recently launched Cafe Cuba.
According to a senior advertising executive with a rival firm, agencies have been invited to pitch for the Appy Fizz account. The mandate was held by Grey before Parle Agro shifted it to CLA.
Sajan Raj Kurup, the founder and creative chairman of Creativeland Asia, is married to Nadia Chauhan, JMD & CMO of Parle Agro. Both Kurup and Chauhan denied that the accounts were being moved. In his response to Media, Kurup said, “Creativeland continues to handle all Parle Agro brands.” In her email response, Chauhan said, “Kindly note that as on date, our brands are still with CLA. We do, however, have some interestingly new assignments running parallel (as always is the case with an FMCG) with some international and domestic firms of considerable repute.” Chauhan also added that Parle Agro flagship Frooti is being revamped, and “therefore we have hired an international design agency.”
OMD continues to be the media agency of Parle Agro.
Source : ET