New Delhi : Parryware, India’s contemporary bathroom solutions brand today unveiled its all new refreshed look of bathroom products. Present at the launch was Mr. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd, along with the famous celebrity mother, Perizaad Zorabian.
Parryware unveils new brand image and the re-launch aims to re-establish Parryware’s leading market position in the bathroom products space. The new refreshed brand identity will offer high-quality and aesthetically-appealing bathroom solutions for the mass segment. With an existing market share of 30% in India, the brand is on a mission to capture leadership position, which aims to increase its presence in all Indian households.
Ecstatic at the relaunch, Mr. Pau Abello, Managing Director, Roca Bathrooms Products Pvt. Ltd said, “We are excited to re-launch Parryware in a new avatar in the Indian market. The Parryware collection will cater to the dynamic urban lifestyle in India.” He further adds, “With a boom in India’s housing sector, we at Parryware endeavor to provide best in class products for our consumers. We will be scaling the length & breadth of the country, thereby enabling us to reach out to a wider audience.”
Present at the event, Perizaad Zorabian said, “For me bathroom has always been a private space; a space to escape and unwind. Hence, bathrooms today, for most of us is a private sanctuary and this, sanctuary should be as beautiful as any other space in a home. As a parent, I want my daughter to also have a space that allows her to experience some of the most beautiful moments of womanhood. Parryware’s new range redefines bathroom solutions and gives us all the best-in-class products to enhance one’s personal space.”
To further establish market presence by end of FY16 across India, the company is targeting to expand retail presence by increasing its dealership network in tier 2 & 3 cities, maintaining high focus on quality, launch new businesses & new channels by end of FY 2015 across India.. The company, which already has seven manufacturing units across key regions of India.